Socials Media Buyer

3 weeks ago

Victoria, Canada Pilothouse Digital Ltd. Full time

**We need you at Pilothouse**

We're a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands.

We work with disruptive brands, and big budgets, and make crazy ideas come to life

Our model is built upon the core values of Alignment and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

**REQUIREMENTS**:

- Experience with Social Media Advertising
- Experience managing & communicating with clients on an ongoing basis

**THE DAY-TO-DAY**:

- Create and manage high-performing paid acquisition campaigns across Facebook, Instagram, and TikTok.
- Prioritize and manage multiple tasks and projects simultaneously in a fast-paced team environment.
- Taking lead on building ads, creatives, pages, and other needle-moving assets that increase conversion rates and the overall performance of your campaigns.
- Test, test, and test again. Through ongoing review and optimization of the full user journey, you will lower the CPA (cost per acquisition) of each campaign to ensure that targets and goals are being conquered.
- Present findings and report on results. What is working and why? What are the next opportunities? How can we best scale the campaign?
- Key factor for success in this position: Constantly test new approaches for scaling your client’s brand. Think your idea might be crazy? You won’t know until you try. Using this approach to accumulate data helps optimize performance and provides our clients with super valuable data.

**ABOUT THE POSITION**

Our Social Media Buying positions are all about learning, taking ownership, and growth. We're looking to build a team of like-minded passionate people to accelerate their skills with unmatched training through our Pilot Program, graduating themselves into leading some of the largest growth accounts across the globe.

You're going to become a quarterback - someone with a passion for marketing and a drive to learn as much as possible, as quickly as possible.

In this role, you’ll be given the keys to work directly with clients to help achieve their dreams and goals. We primarily work with Facebook/Instagram advertising but experience with TikTok, ad creative, pages, and Shopify will also be a valuable asset.

You’ll be responsible for setting strategic direction, building and communicating timelines, and managing deliverables.

Most importantly, you will implement opportunities to optimize on an ongoing basis to scale results for clients.

Don't worry, our brilliant team of media buyers are here to help you along the way.

**ABOUT PILOTHOUSE**

We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow. We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.

Embracing a culture of collaboration and adaptability, Pilothouse values the flexibility of remote work. Our regular check-ins delve into industry trends and explore new opportunities, creating a dynamic environment for continuous learning. Join a team with decades of marketing experience, where remote collaboration is woven into our collaborative fabric, fostering a shared commitment to knowledge exchange.

**APPLICATION INSTRUCTIONS** - friendly hint - don't miss this part ; )

Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position.

**THIS APPLICATION HAS A CASE STUDY COMPONENT**:
**Practice Case for a new SMART Dog Leash**:
You’ve just been hired to run paid advertisements for a new company promoting their SMART Dog Leash through their Shopify Store. The objective of your account is to acquire New Customers at a cost of $30/customer.

This new dog leash is fully equipped with a walking sensor and Bluetooth compatibility. It can do things like calculate distance walked, play music, and even glow in the dark. There’s a huge audience of dog owners out there who would love to have this in their hands

Your budget is approximately $1000 CAD/Day.
- What are some of the key factors you would consider when building out your advertising campaigns?
- What are some of the challenges you might face on this account?
- What style of ads do you think would perform best and how would you compare results?
- Any cool ideas you'd want to test?
- What would a good marketing funnel look like?
- Are there other platform or Shopify strategies to make this more profitable for the client?

We appreciate your time and thank all applicants for their interest, but we will only be responding to shortlisted applicants.

**BENEFITS**

Perks for our online team members:

- Fun virtual events - we host company events to focus on fun and growth
- Casual dress
- Work from home
- Flexible work schedule

Perks for if you’re ever in town:

- Commuter friendly

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