Marketing Executive

2 weeks ago

Montréal, Canada Place of Elms Full time

New Montreal-based luxury fashion house is seeking an experienced Marketing Director.

Place of Elms connects nature, spirituality, integrity with high-end luxury apparel, travel accessories and wellness products.

**Main Objective**

The Marketing Lead is responsible for deploying Place of Elms’ digital & brand vision to its target markets. Execute a structured strategy to accelerate social media growth and public visibility.

**Responsibilities**:
Included but are not limited to the following:

- Increase total amount of followers and engagement throughout our social media channels
- Create ambassadorship program and develop affiliate programs for high profile influencers and other partnerships / collaboration
- Own digital growth and brand media including Search, Paid Social, & Display
- Design, implement & own the brand’s media budget
- Help implement visual ads & a structured posting schedule
- Create monthly deployment calendar
- Knowledge of influencer marketing and ambassador / affiliate programs (recruitment, talent search and retention strategies)
- Develop creative guerilla marketing tactics
- Analyze campaign performance to optimize, and get insights for future campaign planning and KPIs setting
- Proactively monitor competitors campaigns
- On-going innovation to explore new channels for digital and social media growth

**Reporting & Analytics**
- Set goals, track performance, and continuously optimize marketing channels to meet acquisition, sales & retention goals for both paid media & site traffic
- Develop strategic insights & present to management
- Manage content creation for local paid & organic channels with external partners and external PR & communications teams
- Own and track budgets & invoicing in collaboration with local finance team

**Requirements**:

- Minimum of 6 years of experience in Digital & Traditional Brand marketing
- Successful track record of scaling **e-commerce** brands and overall following
- Excellent leadership, communication, and decision-making skills
- Strong analytical skills and ability to adapt large quantities of data to actionable insights
- Highly organized, proactive, and resourceful with strong communication and interpersonal skills
- Excellent budget management skills
- Knowledge of the **luxury fashion industry**:

- **Self-motivated**, results oriented, performance driven and able to work under pressure on tight deadlines
- Able to work independently and collaboratively with cross functional team

**Additional Info**

**Salary**: From $60,000 - $160,000 / y

**Benefits**:

- Employee stock options plan
- Bonus pay

Work Location: Hybrid remote

**Salary**: $60,000.00-$160,000.00 per year

**Benefits**:

- Stock options

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in Montréal, QC

Expected start date: 2024-01-02

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