Us Brand Analytics Manager
5 months ago
At AstraZeneca, we're not afraid to do things differently. We're resetting expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, ground-breaking and cutting-edge methods and bringing unexpected teams together.
Global Insights, Analytics & Commercial Excellence (GIACE) is a strategic function, critical for enabling success in the growth of the BBU business. Our ambition is to build an industry-leading organization, empowering our Commercial teams through the generation of compelling evidence and insights, while ensuring they have the tools and skills to deliver impactful launches that change the practice of medicine for the benefit of patients. Within GIACE, the Insights & Analytics function is organized across two teams and supports both the US and Global organizations: Respiratory, Immunology & Vaccines Insights, Analytics & Forecasting and CVRM Insights, Analytics and Forecasting (Cardiovascular, Metabolic, Renal).
Team Overview
The aim of the Insights, Analytics, and Forecasting teams is to establish industry-leading capabilities across the core areas of analytics, forecasting, reporting, business planning, and insight capabilities. It will leverage, reapply, and advance standard methodologies in capabilities and operations from Global and US more broadly across geographies the insights, analytics, and forecasting teams also strives to scale and deploy these capabilities in a highly efficient manner so that continuous innovation can be pursued.
The Insight, analytics and forecasting teams’ partner to drive portfolio and brand strategy and performance. Together we strive to uncover deep customer insights in order to drive improved decision-making and business impact. We are looking for leaders who have the passion to drive business results and bring innovation to what we do for greater impact.
**About the role**:
As a Brand Analytics Manager, you will be responsible for providing analytical expertise to the Commercial Organization, driving strategic and operational excellence. This is a hands-on analytical role and as a proactive internal consultant to the Early Commercial Strategy team, the Commercial Analytics Manager will support and design commercial solutions, enabling data-driven decisions that are based on rigorous analysis and best available information. A high level of proficiency in syndicated and custom, primary and secondary data, for both predictive and prescriptive analytics is required. The Commercial Analytics Manager will coordinate the procurement of various datasets, design and implement analytical solutions in support of Business Opportunities, Market Opportunity Sizing, HCP & Patient Opportunity Identification, Smart Business Experiments (Test & Learn), Market Simulation & Patient flow modelling among other business critical analyses. This role works closely with Insight, Early Commercial Strategy, Medical, Epidemiology, Medical & Payer Evidence, Market Access, Forecasting, and other Commercial Operations business partners.
**Role & Responsibilities**:
- Utilize medical claims and laboratory data to estimate market sizes for internal pipeline assets facing milestone investment decisions, or external business development opportunities
- Summarize and present findings through various communication channels; be able to “tell the story” to senior stakeholders
- Champion the use of local customer insight in strategic and resourcing decisions across the business
- Identify and prioritize enhancements and new analytic capabilities. Can lead the development, deployment, and embedding of such capabilities across the organization.
- Instills a culture of continuous improvement, testing, and deployment of new capabilities for the business
- Develop innovative analytical practices to create and sustain competitive advantage.
- Access appropriate information via a variety of tools and sources
- Responsible for recruiting, training, managing, coaching and developing a team of analysts
- Demonstrate a high level of understanding of the points of integration of our work and that of our colleagues.
- Monitors the external environment to stay up to date on leading analytic capabilities, both within and outside of pharma, which can be applied within the organization
**Requirements**:
- Quantitative Bachelor’s degree from an accredited college or university is required in one of the following or related fields: Engineering, Operations Research, Management Science, Economics, Statistics, Applied Math, Computer Science or Data Science. An advanced degree is preferred (Master’s, MBA or PhD).
- 2+ years of experience in Pharmaceutical / Biotech / Healthcare analytics or secondary data analysis.
- Statistical Analysis & Modelling: Design of Experiments, Time Series, Regression, Applied Econometrics and Bayesian methods.
- 4+ years of recent experience and proficiency with SQL + (Python or R)
- Knowledge of big data technology - Hadoop ecosystem
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