Marketing Data

2 months ago

Toronto, Canada BMO Financial Group Full time

33 Dundas Street West Toronto Ontario,M5G 3C2

BMO is an industry leader in Martech, Adtech and Data Capabilities. We’ve invested in the tools, the people, and the culture to become the best in delivering delightful, compelling, and personalized digital experiences. Our team is rapidly growing, and we are looking for passionate people to help us reach the next level.

Data & ID Enhancement is critical to signal loss mitigation and many of the transformative initiatives ongoing and upcoming soon at BMO. You will be a go-to-resource for ID Enhancement and Marketing Data management. Supporting all lines of businesses in Canada and US, this role is a key component in spearheading the enablement, activation and to operationalize the multi-channel customers/prospect experiences.

Key Accountabilities:

- Manage, sync and enhance the unified profile of customers & prospects in martech platforms as well as other data management & processing tools
- Manage end-to-end data ingestion, processing and activation to enable multi-channel customer experiences
- Analyse the internal data models and structure of various aspects of customer, behavioral as well as engagement data to support segmentation and ID stitching strategies
- Manage the execution of projects by liaising between business and technical partners to ensure deliverables are completed, milestones are accomplished, and timelines are achieved as planned, ensuring project success
- Learn and understand the impact from privacy regulations (Bill 64, CPRA etc.) on marketing data usage
- Stay on top of the changing landscape of 3rd party cookie diminish and increasing privacy regulations, accordingly advise our internal partners on data & ID capabilities
- Build strategic and meaningful relationships with Marketing, Technology and Digital partners

Professional Experience:

- Technical SME coupled with strong business acumen
- 5+ years working in a technology or data management related field
- Experience with Martech/Adtech tools such as Salesforce Marketing Cloud, Adobe Experience Cloud, Google Marketing Platforms is a plus

Technical Knowledge:

- Familiarity with Identity Resolution and ID Stitching
- Familiarity with Machine Learning algorithms
- Subject Matter Expert in at least one of the following areas - data management, identity resolution, audience segmentation, martech platform management, data science, predictive modelling, other martech or AI/ML related areas
- Strong project management skills and experience in working with multiple stakeholders and partners towards achieving a common goal
- Ability to translate business needs into technical requirements - collaborate with data engineers and solution architects to ensure business objectives are prioritized and realized
- Strong analytical ability to derive insights from customer behavioral data, transactional and campaign data and to predict the future channel-specific behavior of the customers
- Knowledge of data analytics tools like Python, SQL, Tableau, Microsoft Power BI, etc.

Soft Skills
- Self-motivated
- Highly organized and project management skills
- Excellent communication and presentation skills
- Ability to work with a cross-functional team of marketers, developers, analysts, and business stakeholders
- Strong relationship-management skills to establish productive working relationships within the team and with marketing and product partners
- Highly personable, motivated, and collaborative in nature - a true team player
- Demonstrably a critical thinker - can find insights/opportunities in improving status quo through observation, data and offering creative solutions to problems
- Go getter and proactive attitude towards work and constantly thinking about process improvement

**Salary**:
$68,000.00 - $126,000.00

**Pay Type**:
Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

**We’re here to help**

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager suppo

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