Admissions & Marketing Coordinator (Academics and

3 weeks ago

Burlington, Canada Blyth Academy Full time

The **Admissions & Marketing Coordinator of Academics and Athletics** will support, drive, and coordinate academic and athletic recruitment and marketing initiatives for Blyth overall and specifically for the Burlington campus. This individual will be a liaison between the campus and head office requiring an ability to develop and maintain strong relationships with both groups. They must be resourceful, confident, and able to deal with challenging conversations. They must be an initiative-taker who is organized, and detail focused.
The role works collaboratively with stakeholders within the Admissions team at Head Office, campus administration teams (i.e. Principals, Vice Principals) and key stakeholders within sports partners with the Burlington campus.
Travel may be required. Occasional work on weekends and evenings for recruitment events (i.e., Open Houses) is required.**Responsibilities**
- Participate in the identification, planning and implementation of annual recruitment and marketing strategic planning for academic and athletic programs
- Coordinate and support recruitment events (both academic and/or athletic focused)
- Facilitate and host presentations when needed
- Monitoring news sources and speaking with coaches to locate promising players
- Attend live sporting events to evaluate players’ talent and skills, and may meet with players and their families to get a better sense of their background and character
- Watching game footage and studying individual/team statistics to determine potential
- Build relationships with local, provincial, national, and international organizations
- Coordinating with coaches and the campus regarding games, practices, and event schedules
- Coordinating and promoting athletic events, such as games and fundraisers, ensuring brand standards of both organizations are met
- Maintaining an awareness of industry events and changes, such as regulation changes
- Inspecting facilities and equipment for cleanliness, safety, and upkeep
- Travel and occasional hours of work in evenings and weekends
- Outbound and inbound phone work to qualify and nurture lead opportunities
- Knowledgeable of all Blyth Academy services and able to provide families with the necessary decision-making information
- Identifying opportunities for and supporting community outreach/engagement activities
- Able and available to conduct family tours at campus
- Data entry, management of database, and data analysis (Salesforce & Excel)
- Social media updates reflecting campus events/activities
- Supporting campus aesthetics improvements (observations/recommendations)
- Supporting central marketing in gathering student testimonials, program info or other content
- Work collaboratively with key stakeholders across all campuses
- Additional tasks may be required to ensure the achievement of goals

**Requirements**:

- A Bachelor’s Degree or greater is preferred
- Specialized degree in Sports Management or Sports Business Operations or equivalent athletic experience considered an asset
- 3-5 years’ of relevant recruiting and/or sales experience to bring to the role
- Extensive knowledge, context, and network of identified target sports and markets
- Experience within the K-12 market
- Data management experience
- CRM experience
- Experience collaborating with senior professionals
- Experience working within cross-functional team environment
- Strong attention to detail, excellent organizational skills
- Strong client-driven mindset
- Strong people skills to interact with a diverse group of stakeholders.
- Strong interpersonal skills to connect with players, families, and coaches to build rapport
- Culturally sensitive and embraces diversity
- Resourceful and identifies opportunities for continuous improvement
- Diplomatic, resilient, and adaptable to shifting priorities
- Effective critical thinking skills and sound judgment
- Excellent verbal and written communication

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