Marketing Specialist

3 weeks ago

Mississauga, Canada Amada Canada Ltd Full time

**Position Overview**:
**Amada Canada, a global leader in the machine tool business, is seeking a dynamic and motivated Marketing Coordinator to oversee and execute all marketing activities for the Canadian market. As the standalone marketing professional, you will play a pivotal role in developing and implementing strategic marketing initiatives to enhance brand awareness and support overall business objectives.**

**Responsibilities**:
**1.** **Marketing Strategy and Planning**:

- Develop and implement comprehensive marketing strategies aligned with company goals and objectives.
- Create annual marketing plans, ensuring integration with sales efforts and overall business objectives.

**2.** **Content Creation and Management**:

- Produce engaging and high-quality content for various channels, including website, social media, newsletters, and print materials.
- Collaborate with internal teams to gather information and ensure content reflects brand messaging.

**3.** **Digital Marketing**:

- Manage digital marketing campaigns, including SEO, SEM, and social media advertising.
- Monitor and analyze the performance of digital channels, providing regular reports and recommendations for optimization.

**4.** **Event Coordination**:

- Plan and coordinate company events, and trade shows.
- Collaborate with relevant stakeholders to ensure seamless execution of events and maximize brand exposure.

**5.** **Brand Management**:

- Uphold brand consistency across all marketing materials and communications.
- Ensure adherence to brand guidelines and work to enhance brand visibility in the Canadian market.

**6.** **Market Research**:

- Conduct market research to identify industry trends, customer needs, and competitor activities.
- Utilize insights to inform marketing strategies and improve overall competitiveness.

**7.** **Public Relations**:

- Develop and maintain relationships with media outlets, industry influencers, and partners.
- Draft press releases and coordinate media coverage to enhance the company's public image.

**8.** **Budget Management**:

- Manage the marketing budget effectively, ensuring efficient allocation of resources.
- Track expenses, provide regular financial reports, and make recommendations for budget optimization.

**9.** **Analytics and Reporting**:

- Utilize analytics tools to measure the success of marketing campaigns and initiatives.
- Provide regular reports and insights to the management team, highlighting key performance indicators.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Coordinator or similar role.
- Strong understanding of digital marketing trends and best practices.
- Excellent written and verbal communication skills.
- Proficiency in marketing software and tools.
- Detail-oriented with strong organizational and project management skills.
- French would be an asset.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties to meet the ongoing needs of the organization.

**Job Types**: Full-time, Permanent

**Salary**: $60,000.00-$70,000.00 per year

**Benefits**:

- Company events
- Company pension
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Tuition reimbursement
- Vision care

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (preferred)

**Language**:

- English (required)
- French (preferred)

Work Location: Hybrid remote in Mississauga, ON L5T 2T3

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