Digital Marketing Specialist

2 weeks ago

Mississauga, Canada Incognito Software Systems Inc Full time

Digital Marketing Specialist page is loaded Digital Marketing Specialist Apply locations Canada - Mississauga, ON time type Full time posted on Posted 30+ Days Ago job requisition id R50085

Job Summary:

We are seeking a Digital Marketing Specialist to join our marketing team. The Digital Marketing Specialist will report to the Director and work in collaboration with the team to generate newopportunities and revenue from prospects and within the existing client base.The successful candidatewill help define,create, and manage digital and print content and collateral.

The Digital Marketing Specialist will also maintain the team’s marketing automation program and utilize iterative tactics to refine prospect attraction through search engine optimization, email, and social media. The Specialist will collaborate with the sales and marketing team to define innovative strategies and processes related to inbound lead generation, funnel maintenance, and assignment.

Job Description:

Core Responsibilities

  • Coordinate digital marketing project scope, timeline, quality, goals and deliverables for digital and print distribution

  • Author and m aintain company’s social media campaign(s) and presence with an objective to grow engagem ent ; manage calendar and automation of social media postings

  • Work with internal and external stakeholders to ensure completion of all deliverables of email campaigns, webinars, and other online marketing initiatives

  • Design and manage all digital marketing campaigns

  • Track and report performance (i.e. visits, new followers, comments, share, conversions) as it pertains to individual creative campaigns and participate in benchmark research of the competitive environment

  • Collaborate with sales and marketing team to continually define and refine relevant marketing profiles and target customer personas for purposes of personalized email campaigns and lead generation

  • Work with the marketing team to develop and implement a search engine optimization strategy for website

  • Support webinar program and manage monthly internal and external newsletter s

  • Work closely with sales to understand how they operate and how digital media can increase leads and convert them into opportunities

  • Create and maintain monthly web performance with reports and dashboards utilizing performance metrics

  • Assist with editorial/marketing calendar management

  • Work with sales staff to optimize the use of Salesforce.com

What You Bring to the Role

Education

  • BA/BS in Marketing, Communications, or Journalism or otherwise relevant field, or equivalent experience

Knowledge

  • 3 + years’ experience in digital marketing , contributing to and managing integrated marketing programs

  • Strong understanding of effective marketing strategies and channels of opportunity, with experience defining and implementing digital media and email campaigns

  • Working knowledge of CRM tools , e xperience utilizing and integrating marketing automation tools such as Marketo , E xperience contributing to and defining marketing strategy within cross-functional teams

Skills and Abilities

  • Demonstrated strength in copywriting, editing and proofreading ; ability to effectively communicate verbally and in written form

  • Ability to self-motivate and operate independently while also contributing within a collaborative and dynamic team environment

  • Ability to remain organized and multi-task, managing projects effectively and partnering with stakeholders to reach goals within timeline and budget

  • Demonstrated a ttention to detail , with excellent organizational and problem-solving skills

Preferred Qualifications

  • Working knowledge of g raphic design and relevant programs (i.e., Canva, Photoshop, Illustrator, etc.) a plus

Work Environment

We are a hybrid-remote workplace combining in-office and remote work to varying degrees based on role requirements and employee location. This position may involve occasional travel within North America for attendance to trade shows, collaborate with other team members and participate in training and development opportunities .

Worker Type:

Regular

Number of Openings Available:

1 Similar Jobs (1) Content Marketing Specialist locations Canada - Mississauga, ON time type Full time posted on Posted 30+ Days Ago

Here at Trapeze, we strive to ensure that our employees succeed in all aspects of their career. Our culture provides individuals with the ability and opportunity to collaborate, learn and grow. We encourage our employees to openly contribute ideas, whether you are a student, graduate, or current member of the team. From day one, you will be assigned tasks that are meaningful to both the success of our business and your career development.

Building strong and long-lasting relationships are a vital component to working with us. The connections you create, will be with individuals who care about your success and are driven to make a difference. We will provide you with the resources, responsibility, guidance and freedom needed to be successful. You can join our team today and create a long-term gateway to a fulfilling career.

We offer opportunities to work in various locations, move departments and expand your responsibilities. At Trapeze we won’t just give you a job, we will welcome you to a team who opens doors to endless possibilities.

We thank all applicants for their interest; however, only those who qualify for an interview will be contacted. *Professional recruiting agents or consultants need not call.

Trapeze is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited. Please inform us if you have a disability or special need that requires accommodation.

Trapeze Group works with public transit agencies and their communities to develop and deliver smarter, more effective public transit solutions. For more than 25 years we have been Here for the Journey, evolving with our customers around the world to helping them move people from point A to Z, and everywhere in between. 

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