Director, Demand Generation

3 weeks ago

Montréal, Canada Fresche Solutions Full time

**Director, Demand Generation - **REMOTE**

At Fresche Solutions, we offer great work-life balance with flexible hours. You can work anywhere in North Americaeither from your home or in one of our officesthe decision is up to you.

**WHY JOIN FRESCHE?** We believe in leading our industry, we believe in innovation, we believe in delighting our customers, guaranteeing their success, and ensuring that 100% of our customers are referenceable.

Our distinct company culture makes us a top employer, as well a premiere choice for our customers for the last eight (8) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities, defining ideas, or carrying out processes, we are committed to ensuring that the following values are manifested at all levels of our organization.

**JOB SUMMARY**

**What you’ll be doing**:

- Work closely with the marketing team (product, content, brand) to build always-on campaigns that scale demand generation lead channels and drive high-quality leads.
- Utilize data analytics and lead management tools to track and analyze campaign performance, optimizing strategies for maximum impact and efficiency.
- Manage the demand generation budget, allocating resources wisely to achieve the best possible ROI.
- Collaborate with sales, product, and customer success team to ensure alignment on objectives, messaging, and target audiences.
- Build and maintain a strong marketing technology stack to automate and scale demand generation efforts.
- Establish clear metrics and KPIs to measure the success of demand generation initiatives, reporting regularly to senior leadership on progress and impact.
- Stay updated on the latest trends and best practices in demand generation, adopting new and innovative approaches to drive stronger results.

**About you**:

- At least 8 years of focused demand generation marketing experience, with a minimum of 5 years in a B2B tech environment.
- Proven experience in developing and executing successful demand generation campaigns that have directly contributed to increased revenue.
- Strong analytical skills, with the ability to use data to inform decisions and drive continuous improvement. Your passion for numbers tells the demand generation story.
- Deep understanding of marketing technologies and automation tools (Hubspot and/or Pardot, Salesforce, Google Analytics, Google Ads, LI Campaign Manager, etc.).
- Deep understanding of the technology sales cycle and strategies for nurturing leads. Experience with account-based marketing is highly valued.
- Creative thinker with a test-and-learn mentality to innovate and improve.

**We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.**

**WHAT’S IT LIKE TO WORK AT FRESCHE?**

LI-Remote

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