Vice President of Demand Generation and Field

3 weeks ago

Montréal, Canada Tecsys Full time

**Position Overview**

Reporting to the Chief Marketing Officer and a member of the Marketing Leadership Team, the Vice President of Demand Generation and Field Marketing is a hands-on leader who is a master at execution as well as strategy. He/she will own customer targeting, Tecsys’s integrated marketing campaign strategy/execution, field marketing, ABM, the web site and automation to deliver net new and expansion revenue targets.

**Responsibilities and Deliverables**
- Build, develop and lead a best-in-class marketing team consisting of campaign marketing managers, events and digital specialists, and marketing operations.
- Define and deliver a DG and field marketing strategy and plan that supports the attainment of the sales revenue objectives, including both new business and cross-sell goals
- Lead targeted marketing campaigns and programs that expand exposure in existing verticals and ensure penetration into new markets
- Measure and report on tactics and strategies to meet our corporate and operational goals for demand generation
- Create, track, and action gaps against critical demand generation KPIs, including conversion of campaigns and tactics from top to bottom of the funnel
- In partnership with sales, create a unified field marketing plan to ensure alignment with of all marketing activity to the company’s regional goals
- Supervise efficacy, cost, and return on investment of programs and take ownership of associated budget
- Optimize our existing demand generation engine and ensure all activity drives improved momentum in support of the sales organization
- Bridge the gap between marketing and sales by developing strong stakeholder relationships with sales, briefing and enabling sales teams around campaigns and marketing initiatives, and acting as a trusted advisor

**Qualifications **Required**:

- 10+ years of experience in B2B Demand Generation in a mid to large size enterprise software company
- 5+ years of experience leading a Field Marketing and/or Demand Generation Team
- Deep experience orchestrating content and engagement along the buyer’s journey, addressing buyer personas, and deploying an integrated marketing approach that includes digital and offline marketing practices to optimize response levels and measurable pipeline contribution
- Experience leading or working directly with Sales/Inside Sales
- Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience
- Proven track record of maximizing results and optimizing Demand Generation programs using modern marketing tools and channels
- Demonstrated success with demand funnel KPIs
- Fluency in and successful demonstration of optimizing demand generation metrics for ABM, Inbound lead development, pipeline orchestration and field marketing
- Ability to lead with a high degree of proactivity and accountability
- Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
- Strong ability to review and inspect data results, guide analysis where needed, and make data-driven decisions and strategy

**Preferred**
- **Experience with Account-based marketing, Partner Marketing/Co-marketing, and vertical marketing**:

- Experience with various MarTech solutions such as Hubspot, 6Sense, Zoominfo as well as approaches to test and optimize them
- **Knowledge of the Supply Chain space**

**Skills & Work Traits**
- Exceptional written and verbal communication skills
- Strong analytical, quantitative, and communications skills
- Excellent organizational skills and attention to detail
- Ability to communicate, present, and engage executives across industries and functional disciplines
- Creative thinking and ability to develop strategies, implement plans, lead change, and get results

**Education**
- Bachelor’s degree in marketing, advertising, or communications preferred

**Aperçu du poste**

Relevant du directeur général du marketing et membre de l'équipe de direction du marketing, le vice-président, génération de la demande et marketing de terrain, est un dirigeant pratique qui maîtrise aussi bien l'exécution que la stratégie. Il sera responsable du ciblage des clients, de la stratégie et de l'exécution de la campagne de marketing intégrée de Tecsys, du marketing sur le terrain, du _marketing basé sur les comptes (_ABM), du site web et de l'automatisation afin d'atteindre les objectifs de revenus nets nouveaux et d'expansion.

**Responsabilités et résultats attendus**
- Constituer, développer et diriger une équipe marketing de premier ordre composée de responsables de campagnes marketing, de spécialistes des événements et du numérique, et d'opérations marketing.
- Définir et mettre en œuvre une stratégie et un plan de marketing de la GD et du terrain qui soutiennent la réalisation des objectifs de revenus des ventes, y compris les objectifs de nouvelles affaires et de ventes croisées.
- Diriger des campagn

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