Regional Brand Manager
2 weeks ago
Looking for a great opportunity to work with the largest RV Dealer in the industry? Interested in developing or advancing your career?
We are looking for a highly motivated, enthusiastic team player to join our Marketing team as a **Regional Brand Manager.** This is a **Full-Time, Regular** position for our **Head Office in Abbotsford, BC**.
**WHY JOIN OUR TEAM**
We offer our team members many benefits to help them achieve their goals and support our company culture. We are looking for team members who align with our Values and who are **_Humble _**(emphasize team over self), **_Hungry _**(thinking about the next opportunity for success) and **_Smart_** (good judgement and intuition about group dynamics and the actions of their words). In return, we offer:
- Opportunities for career growth and development
- Competitive Healthcare Benefits Package
- Employer matching RRSP program
- Corporate discounts on computers, flights, hotels, etc.
- Employee/Family Bursary Program
- Friendly and supportive work environment and an ambitious team
- Discounts on RV purchases, rentals and parts
- Company events focused around social action and getting together as a team
JOB DUTIES:
**Regional Marketing Plan Development and Execution**:
- Analyzing regional/location specific market trends and growth drivers, reviewing competitor activities and anticipating their actions
- Leverage local data intelligence to build insights for marketing plan. Coordinate and implement marketing campaigns and projects from development into production through to execution.
- Interpret National Marketing Strategy for regional marketing execution.
- Support marketing for Sales, Services, Parts and Paint & Body at a regional level.
- Provide input into the business planning process for locations
- Support National Marketing Manager in the development of the Annual National Marketing Plan within budget to achieve long term marketing strategy objectives.
- Develop, execute and manage the annual marketing plan for dealerships.
**Consumer Insight Generation**:
- Anticipate current and future consumer opportunities at a regional level to build into national strategy.
- Conduct regional market research such as focus groups, competitor reviews, market share tracking, etc to inform dealership strategy as well as national strategy.
**Brand Equity Management**:
- Ensure all products, services and other offerings conform to brand identity,
- Work with designers, agency partners to produce marketing collateral in accordance with brand messages for regional needs.
- Coordinate requirements, assets and timelines from dealerships and divisions and liaise with the marketing team to implement internal task scheduling and external production.
**Brand Communication**:
- Support National Marketing Manager in the development of creative communication and promotional plans
- Evaluate (pre and post) campaign efficiency and effectiveness for dealerships.
- Define and execute optimum media mix for each location.
- Support in the Content planning for all marketing and advertising campaigns and initiatives for direction to both internal and external stakeholders.
- Coordinate and execute location and national events
- Website content and support as needed.
- Editorial, press and correspondence development and support as needed.
- Support Fraserway participation at regional trade shows and conventions ensuring optimum brand awareness, lead generation and sales conversion.
**Financial Management**:
- Manage and track regional marketing spend budget as per approved plan and spend
**REQUIREMENTS**:
- Educational:
- Secondary education
- Marketing Degree / Diploma
- Experience requirements:
- Marketing experience (5 years)
- Proficiency in standard computer software
- Interpersonal skills:
- Excellent communication skills
- Strong organizational skills
- Team player
- Organizational and priority-setting skills:
- Problem-solving and analytical skills
- Ability to multitask
- Customer Service orientated
- Conflict resolution
**Fraserway RV** is part of Canada’s largest vertically integrated RV Company, with full-service dealerships spanning coast to coast. As the place for everything RV, we help our customers feel at home wherever they are on their RV adventure. We are industry leaders in selling, servicing, and renting recreational vehicles across Canada, and as a team do everything possible to ensure our customer’s vacation dreams are realized.
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