Manager, Marketing

2 weeks ago

Abbotsford, Canada Canucks Full time

**Position**: Manager, Marketing

**Department**: Marketing

**Reports to**: Chief Operating Officer

***:
The Manager, Marketing will implement all marketing deliverables of the AHL team, Abbotsford Canucks, and the Abbotsford Centre. They will oversee the Marketing team and execute all campaigns contained within the marketing plan that support the goals and initiatives of the Abbotsford Canucks and Abbotsford Centre.

**ESSENTIAL DUTIES AND RESPONSIBILITIES**:
(Other duties may be assigned as required)

In collaboration with the COO, develop an annual marketing plan, and execute details of the plan to drive ticket sales, member retention, partnership marketing, corporate partnership, retail, hospitality, Premium Experience, Human Resources and fan engagement departments initiatives
Lead the Marketing function and oversee the day-to-day supervision, growth, and development of all team members
Act as the lead champion of the digital marketing process and support the development and execution of marketing campaigns
Liaise with the Content, Creative, and Game Operations stakeholders to develop marketing collateral aligned to campaign goals and overall brand standards
Work in concert with the brand stakeholders to develop annual brand theme and maintain brand standards throughout all fan touchpoints
Support all paid and contra-based marketing relationships with third-party vendors including local and regional media organizations
Support the development and management of all digital properties including web, social, and mobile
Grow our fan base within identified target segments and execute targeted campaigns to improve overall affinity and loyalty
Execute the ticket marketing strategy with focus on casual sales and manage the day-to-day planning, execution, and reporting on the performance of all marketing platforms (both traditional and digital mediums)
Enhance and manage the overall experience of season ticket member personal and online experiences to maximize retention and new memberships
Work with CSE departments in Vancouver and Abbotsford to align resources and maximize efficiencies.
Responsible for hockey team radio broadcast and live stream relationship and strategy
Provide support in executing Press Releases in collaboration with Media Relations team in Vancouver.

**REQUIRED EXPERIENCE AND QUALIFICATIONS**:
A post-secondary degree or diploma from a recognized institution in a related field or an equivalent combination of education and experience
At least 5+ years of experience in leadership of sales and marketing teams; experience within sports marketing preferred
Experience in professional hockey and concerts marketing an asset
Excellent people skills, with an ability to work closely and cooperatively with internal and external clients at all levels
Experience leading a team -direction, focusing effort, and driving passion and motivation towards the realization of department goals and objectives
Highly-organized and detail-oriented individual with outstanding administrative and time management skills
Experience compiling reports and giving presentations to senior executives
Skills driving both highly analytical as well as highly creative ideas to improve overall customer experiences
Available and able to work weekends and evenings to support events

Vancouver, and its neighbouring city Abbotsford, are two of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.

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