Communications and Marketing Officer

3 weeks ago

Toronto, Canada University of Toronto Full time

**Date Posted**:03/15/2023
**Req ID**: 30308
**Faculty/Division**: Faculty of Applied Science & Engineering
**Department**: Engineering Career Centre
**Campus**: St. George (Downtown Toronto)
**Position Number**: 00051483

**Description**:
**About us**:
U of T Engineering is Canada’s #1 engineering school and among the world’s best. Our diverse community includes more than 5,500 undergraduates, 2,700 graduate students, 360 staff, 270 faculty and over 50,000 alumni. Through innovations in engineering education and research, we prepare the next generation of global engineering leaders to address the world’s most pressing challenges.

The Engineering Career Centre (ECC) connects University of Toronto engineering students with meaningful professional experiences that provide a solid foundation for successful careers and life-long learning. In addition to hosting a wide range of professional development workshops, events and services throughout the year, the ECC team runs a work-integrated learning program to connect engineering students with a wide range of industry opportunities. As passionate and career-driven academic professionals, the ECC team seeks to nurture students and provide acomfortable transition from academic to professional life.

**Your opportunity**:
The Engineering Career Centre is an open, professional environment that fosters a culture built on respect, professionalism, goal orientation, self-motivation, accountability, excellence, and teamwork. The leadership team believes in recognizing and valuing our employees’ contributions to the advancement of the department’s goals while promoting a strong commitment to work-life balance among our employees.

Reporting to the Executive Director, and under the general direction of the Manager, Operations, the incumbent is responsible for the creation and execution of marketing and communications strategies targeted to current and prospective engineering co-op students, new and future co-op employers, partners within the Faculty and University, and other valued stakeholders. Working as a partner and in alignment with the Engineering Strategic Communications team, this involves leveraging market research and best practices for Faculty and University communication to develop, produce and deploy a range of tactics from print collateral to digital advertising to meet Engineering Career Centre objectives.

**Your responsibilities will include**:

- Planning and developing an integrated multi-channel communications strategy independently to support the strategic objectives and elevate ECC’s profile and brand both internally and externally
- Developing and implementing digital communication campaigns and programs that support strategic objectives
- Advising on best practices and strategies to maximize digital communication initiatives
- Conducting needs assessments to determine website functionality and requirements
- Overseeing and implementing website enhancement activities to support project/program goals and objectives
- Drafting and editing content for print and/or online communications channels
- Developing and implementing social media programs and initiatives independently
- Advising on strategies to maximize social media presence and growth

**Essential Qualifications**:

- Bachelor's Degree in communications, marketing, or public relations or acceptable combination of equivalent experience
- Minimum five years of related and progressively more responsible experience in marketing and communications
- Must possess proven experience developing web content and experience with social media (e.g. LinkedIn, Twitter, Instagram, Facebook) in a professional capacity to engage audiences
- Proven track-record of successfully developing and implementing marketing and communications initiatives
- Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
- Proficient with Microsoft Office
- Technical fluency in WordPress, HTML,Adobe Creative Cloud products, Google Analytics and Search Engine Optimization (SEO)
- Must demonstrate project management skills and be capable of executing a variety of creative, persuasive, cost-effective marketing and communication projects within deadlines and on budget
- Excellent writing, proof reading and editing skills
- Detail oriented and accuracy are paramount
- Knowledge of AODA standards
- Strong communication (verbal and written), research and presentation skills
- Driven by strategy and results, the incumbent must demonstrate creativity, strong conceptional skills and excellent judgement

**To be successful in this role you will be**:

- Articulate
- Goal oriented
- Persuasive
- Resourceful
- Self-directed
- Thoughtful

**Closing Date**: 03/29/2023, 11:59PM ET
**Employee Group**: USW
**Appointment Type**: Budget - Continuing
**Schedule**: Full-Time
**Pay Scale Group & Hiring Zone**:
**Job Category**: Co

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