Director, Marketing and Communications

3 weeks ago

Toronto, Canada Green and Spiegel LLP Full time

**ABOUT THE FIRM**:
Green and Spiegel, Canada’s preeminent immigration law firm, sets the gold standard in the highly specialized area of immigration law. With a team of 120 talented individuals, the firm guarantees that each and every client receives top notch service. Given the breadth and depth of expertise at Green and Spiegel, there is no case too complicated or too large for the firm to handle. The firm reflects the diversity of the clients they serve and can provide services in approximately 30 languages. Knowing that you have a significant role in helping people at a critical point in their lives, makes working at Green and Spiegel a very exciting and rewarding place to work. Come join the team

**ABOUT THE ROLE**:
The Director, Marketing and Communications is a dynamic strategic planner, brand developer, and storyteller driving business objectives. This role is responsible for maintaining and exploiting existing relationships as well as tapping into new networks via marketing to build new relationships. The Director, Marketing and Communications is also responsible for executing the firms’ marketing strategy and taking the lead in organizing events to explore new business development opportunities as well as avenues for building and positioning the brand in the marketplace. This role reports to the Chief Operating Officer.

**KEY DUTIES AND RESPONSIBILITIES**:

- Creates, directs, and oversees all marketing strategies for the firm, the lawyers, and other professionals at Green and Spiegel, to help ensure clients feel they are a valued part of our business.
- Leads Green and Spiegel’s marketing and business development department.
- Reports to the Chief Operating Officer and Executive Committee to establish short-and long-term strategic B2B marketing plans to drive revenue within budget.
- Drafts and designs materials to communicate Green and Spiegel’s story and explain complex legal concepts in simple terms to internal and external stakeholders, including award nominations.
- Researches and identifies trends and challenges, then collaborates with lawyers, teams, and external marketing.
- Posts materials to website and social media, keeping both up-to-date and optimizing for SEO.
- Drafts responses to requests for proposals (RFPs) and designs pitches for new work.
- Responsible for progressing and tracking lead generation, from new business initiatives to client appreciation programs.
- Conducts market research to identify opportunities and inform project decision making.
- Drafts and communicates thought leadership to target markets on complex business topics.
- Successfully leads revenue-generating marketing strategies.

**What the Firm Has to Offer You**:
Green and Spiegel embodies the “work hard, play hard” mentality. It’s no secret that people in high spirits tend to produce great work. We understand the challenges that come with a fast-paced work environment - we highly value work/life balance at Green and Spiegel and encourage our employees to do the same. Our firm offers many perks including:

- Collaborative and collegial culture
- Competitive salary, comprehensive benefits package, and RRSP matching program
- Wellness and social perks including peer-to-peer and firm-wide recognition programs, monthly birthday celebrations, wellness sessions, staff appreciation week, etc.
- Diverse work with lots of autonomy
- Mentorship and room for advancement and learning
- Exposure to Canada’s largest and oldest immigration law firm

**Skills & Qualifications**:

- Degree or diploma in Marketing, Communications, Business or a related field is required.
- Minimum five to seven years of experience in related field.
- Proficiency in computers (e.g., MS Office, Database, etc.) is strongly preferred.
- Broad experience in traditional and digital marketing, elevating brand equity, web and social media management, and design.
- Innovative strategic thinker who implements internal and external growth initiatives promoting business.
- Able to deal with multiple priorities in a fast-paced environment.
- Strong written communication skills (oral and written).
- Attention to detail and an eye for design and presentation.
- Creative and enthusiastic individual.

To apply, please submit your cover letter and resume to this posting. Please do not contact the Firm directly. No agencies please.

Green and Spiegel LLP is committed to building a diverse workforce representative of the communities we serve. We are proud to be in compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. Accommodation will be provided in all parts of the recruitment and assessment (if applicable) process as required under Green and Spiegel LLP's accessibility policies and procedures. Applicants must make their accommodation needs known upon requests for interviews.

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