Marketing & Leasing Manager

2 months ago

Winnipeg, Canada Paragon Full time

**Join Our Team at Paragon**

Paragon is one of Winnipeg’s largest, privately-owned real estate companies specializing in the development of sustainable, purpose-built multifamily rental properties. With over 15 years of experience, Paragon boasts end-to-end real estate services including acquisition, development, construction management and long-term property management. Paragon currently has over 600M+ of projects under development.

At Paragon, we believe in creating an environment where our employees can thrive both professionally and personally. We are proud to offer a comprehensive benefits package and a vibrant workplace culture that embodies “The Paragon Way.”

**The Role**:
The Marketing & Leasing Manager will develop and execute marketing and leasing strategies to enhance the visibility and performance of Paragon Living’s multifamily residential communities.

**Key Responsibilities**:
**Corporate Marketing and Strategy**:

- Develop and oversee comprehensive marketing campaigns across social media, website, print signage, etc.
- Conduct competitor and demographic research to inform marketing strategies.
- Plan and manage Sprout Social, including an annual social media content calendar with a minimum 3-month advance schedule.
- Coordinate marketing efforts for re-leases and new builds.
- Manage RentSync, Instagram, TikTok, LinkedIn, and other social media platforms.
- Collaborate with team members for community event coordination.
- Conduct in-depth market research and analysis for new and existing properties.
- Create digital content strategies to boost online visibility and engagement.
- Engage with community stakeholders through digital marketing efforts.
- Utilize analytics tools to monitor and optimize marketing campaign performance.
- Maintain consistent branding and messaging across all marketing materials.
- Plan and coordinate marketing budgets for all marketing projects with the Senior Property Accountant and Senior Property Manager.
- Prepare and present detailed reports and presentations on marketing effectiveness and ROI.
- Collaborate with external partners and internal teams to ensure flawless execution of marketing strategies.
- Coordinate the creation of quarterly resident newsletters.

**Leasing Strategy & Oversight**:

- Using market trend analysis and demographic data, develop and implement leasing strategies to achieve optimal occupancy rates and maximize rental income for approval by senior management.
- Lead, train, and manage a team of leasing coordinators, ensuring adherence to policies and performance standards.
- Provide hands-on assistance to the leasing coordinators during peak leasing periods.
- Collaborate with the property management team for successful unit turnover prior to new resident move-ins.
- Foster positive resident relationships through effective communication and proactive engagement.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field.
- Minimum of 3-5 years of experience in marketing and leasing, preferably in the property management industry.
- Proficiency in digital marketing tools and platforms, including Sprout Social, Rent Sync, and various social media channels.
- Strong analytical skills with the ability to conduct market research and analyze data.
- Excellent communication and interpersonal skills.
- Proven ability to develop and execute marketing strategies.
- Experience in managing and leading a team.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively with internal teams and external partners.
- Knowledge of property management software and leasing processes is a plus.

**Why Work at Paragon?**
- **Robust, Employer-Paid Benefits Program**: We take care of our team with a comprehensive benefits package after three months of employment that includes health, dental, and vision coverage.
- **Professional Development Opportunities**: We invest in your growth with ongoing training and development programs to help you advance in your career.
- **Monthly Company Social Events**: Enjoy regular social events that foster team spirit and camaraderie.
- **Free Parking**: Convenient and free parking at our brand new headquarters.
- **RRSP Matching Program**: After one year of service, benefit from our RRSP matching program to help you save for the future.
- **On-Site Fitness Facility**: Stay active and healthy with access to our fully equipped fitness center.
- **Culture of Teamwork and Collaboration**: Experience a supportive and collaborative work environment where teamwork is at the heart of everything we do.

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