Demand Marketing Manager

4 weeks ago

Burnaby, Canada Global Fleet Management Full time

Step into the forefront of PosiTrace's growth journey as our Demand Marketing Manager. This crucial individual contributor role offers the unique opportunity to both architect and execute our marketing strategy. Focused on driving demand and increasing Marketing Qualified Leads (MQLs), you'll play a dual role—strategizing to reach our Ideal Customer Profile (ICP) and diving into the trenches to bring these strategies to life. While starting as a hands-on position, you'll have the chance to lay the groundwork for a future marketing team as our company expands.

**Why This Role Matters**:
Your work as Demand Marketing Manager is central to PosiTrace's expansion strategy. You are the engine behind generating MQLs, directly influencing our sales pipeline and growth potential. By crafting compelling positioning, leveraging the right channels, and producing thought leadership content, you'll attract and nurture leads that are crucial for our success. This role is designed for someone who thrives on both strategic planning and hands-on execution, with a clear focus on measurable outcomes.

**Who You Are**:
You're a dynamic marketer with a knack for blending strategy with execution. Your expertise isn't just in dreaming up marketing strategies but in rolling up your sleeves to implement them. With a strong focus on generating MQLs, you excel in identifying our ICP, creating targeted content, and optimizing marketing channels to maximize lead generation. You're analytical, creative, and driven, ready to make a significant impact in a growing company.

**Key Responsibilities**:

- Marketing Strategy Development:

- Design a comprehensive marketing strategy that aligns with PosiTrace's business objectives, focusing on generating MQLs.
- Identify and deeply understand our ICP to ensure targeted and effective marketing efforts.
- Execution and Optimization:

- Hands-on implementation of marketing campaigns across selected channels, continuously optimizing for higher conversion rates.
- Track and analyze performance metrics, particularly MQL generation, adjusting strategies as necessary to meet and exceed goals.
- Content Creation and Thought Leadership:

- Produce and manage the creation of engaging content and thought leadership pieces that attract the right audience and establish PosiTrace as an industry leader.
- Utilize content to drive inbound interest and increase the volume of MQLs.
- Future Team Development:

- Lay the foundation for and eventually lead the development of a marketing team as PosiTrace grows, ensuring scalability in our marketing efforts.

**Skills and Qualifications**:

- Proven track record in designing and executing successful marketing strategies, with a strong focus on lead generation and MQLs.
- Deep understanding of market segmentation, with the ability to effectively target and engage the ICP.
- Exceptional content creation skills, capable of producing thought leadership that resonates with our target audience.
- Experience with marketing analytics and performance measurement, with a data-driven approach to strategy adjustment.
- Strong project management skills, able to manage multiple initiatives simultaneously without sacrificing quality or focus.

**Why Choose PosiTrace?**

Joining PosiTrace as the Demand Marketing Manager means you're not just part of a company; you're at the heart of our growth strategy. We value the blend of strategic thinking and practical execution, offering a role where you can truly impact our trajectory. As we grow, you'll have the unique opportunity to build and lead a team, scaling our marketing efforts to new heights.

Ready to Drive Demand? We're looking for someone ready to dive in, drive MQLs, and grow with us. If that sounds like you, let's connect.

**Benefits**:

- Competitive salary tailored to your experience and contribution.
- Comprehensive benefits package designed for your well-being and professional growth.

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