Marketing Manager

6 months ago

Mississauga, Canada Wuxly Movement Full time

At WUXLY, we produce plant-based outerwear of the highest quality, for all seasons. We are a proud, B-Corp certified company, and we are Made in Canada. Our in-house expertise in design, pattern making, and têxtile sourcing, allows us to create highly technical and fashionable outerwear - and more. Our unique capabilities, combined with our network of local manufacturing partners allow us to offer white glove service solutions for various partners needing customized, technical garments.

This role is a full-time, in-person role, that will report from Wuxly’s office/warehouse location at 1680 Courtneypark Drive East, in Mississauga.

**What You’ll Get Up To**:

- Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to foster professional development and marketing initiatives support the overall strategic objectives of the business
- Oversee the planning and execution of marketing campaigns, including product launches, seasonal promotions, and collaborations with influencers and brand ambassadors
- Analyze market trends, consumer behaviour, and competitive landscape to identify opportunities for growth and differentiation in the plant-based outerwear market
- Monitor and evaluate the performance of marketing initiatives, utilizing key metrics and analytics tools to measure ROI and optimize campaign effectiveness
- Act as a highly collaborative contributor and business partner, with a focus on providing high quality work, on deadline
- Maintain strong, positive working relationships with all Wuxly business units and stakeholders, engaging them through the design process with brainstorming, creative briefs, options, and mock-ups to assist in achieving their desired results
- Support the planning and execution (attend in person) 5-10 B2B global tradeshows per year
- Analyze marketing metrics and prepare reports to measure the effectiveness of campaigns
- Support the various Wuxly business unit initiatives as required

**Skills And Qualifications We’re Looking For**:

- Humble, Hungry, Hardworking
- Bachelor's degree in Marketing, Business Administration, or a related field
- Team-first mindset
- 5-10 years in marketing management roles within the fashion or apparel industry, preferably with a focus on plant based or ethical fashion brands
- Demonstrated leadership abilities, with experience managing and motivating teams to achieve goals and deliver results
- Ability to thrive in a fast-paced, dynamic start-up environment and adapt to changing priorities and deadlines
- Valid drivers licence with consistent access to a vehicle

Wuxly Movement values diversity in our team, as well as in our customers, suppliers and others. We provide equal employment opportunity for all applicants and employees, and do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, or disability.
Wuxly Movement is committed to doing business with local manufacturers, vendors, and partners, and to be leaders in the efforts to reshore manufacturing in Ontario and Canada. Wuxly Movement prioritizes recruiting and hiring local talent into positions to lead these initiatives, and are committed to being positive corporate citizens within our community.

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