Graduate Studies Marketing

2 weeks ago

Waterloo, Canada University of Waterloo Full time

Overview:
**Term: 2 Years**

The Graduate Studies Marketing and Recruitment Specialist will market, promote and recruit students for the Faculty of Engineering’s graduate studies programs, working to attract the best graduate students and professionals from across Canada and internationally.

Working as a part of the Faculty of Engineering’s Marketing and Communications team to deliver on the applicant requirements of the Engineering Graduate Studies Office (EGSO) the incumbent is accountable for planning, project managing, implementing, evaluating and reporting on marketing, communications and recruitment initiatives to inspire future graduate students and support them in the admissions and onboarding process.

This role will be fully supported by the Faculty of Engineering’s Marketing and Communications team in the development of content to integrate and leverage strategic plans and communications initiatives for the Faculty. The role will also closely collaborate with the Graduate Studies and Post-Doctoral Affairs (GSPA), and their cross-campus peers.

**Responsibilities**:
Graduate Student Recruitment Strategies
- Identify and profile appropriate audiences for the Faculty’s graduate programs including, but not limited to, research-based programs, course-based programs and online programs
- Develop and execute the annual strategic graduate recruitment and communications plan, utilizing appropriate marketing and communications strategies, aligned with the Faculty-level recruitment objectives and institutional strategic priorities
- Track and report on in-market recruitment initiatives from our competitors, monitoring the effectiveness of recruitment strategies. Evaluate current and potential student markets for recruiting opportunities
- Commission market research as appropriate to gain insight of key audience interests aligned with program delivery
- Develop strategic approaches, key marketing messages, audience identification, communications collateral, and evaluation measures for graduate student recruitment and enrolment management initiatives
- Plan and organize the promotion of new engineering graduate programs
- Report on success and outcomes of recruitment efforts, make recommendations for improvement
- Develop and manage recruitment budget
- Remain current on issues, trends, technologies, demands and approaches in marketing communications and communicate relevant best practices to stakeholders

Graduate Recruitment Events
- Project manage Faculty-wide graduate recruitment & confirmation events, both in-person and virtual
- Collaborate with Graduate Studies and Postdoctoral Affairs (GSPA), other faculties, departments, and other universities (i.e. CGEC) as required
- Organize and execute appropriate recruitment events including management of event logistics, providing event updates and liaising with key stakeholders (internal to UW and external partners) for event management and connecting with appropriate individuals to arrange faculty, staff and student leader participation in events
- Evaluate post-event and provide recommendations for continual improvement
- Research and identify graduate recruitment fairs in which to participate
- Represent the Faculty, including oral presentations to large and small groups, and one-on-one as a means to recruit potential students, both in-person and virtually

Marketing and Communications
- Research, write and produce graduate studies brochures, digital content, and other appropriate promotional materials to both raise the profile of Engineering Graduate Studies in general and for recruiting for individual programs
- Identify key individuals to profile for recruitment materials and social media, and, as required, research, interview and write student and/or professor profiles
- Regularly review and update the online content aligned with recruiting for Engineering Graduate Studies, coordinating new photography, stories, video production, social media strategy as appropriate
- Work with the Faculty’s Marketing Communications team to develop social media strategies and initiatives as a means to engage with prospective applicants
- Work with UWaterloo Creative Services in the development of print and digital assets

Internal Support and Leadership
- Lead working groups and other events to influence (progress) the knowledge and culture of graduate recruitment practices for the Faculty
- Develop positive relationships within Engineering and with its stakeholders, both internal and external, and identify opportunities for collaboration and consultation with departments, partners and campus colleagues
- Ensure the effective project management of recruitment projects, including departmental goals, personnel needs and resources, as well as the definition, monitoring, reporting, and refining of appropriate measuring and reporting metrics
- Develop and manage project methodology that ensures successful project integration with all stakeholders, ensuring thoroug

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