CRM & Website Specialist

3 weeks ago


Remote, Canada Instinct Full time

**Company Description**: Instinct® is a rapidly growing, family-owned marketer and manufacturer of natural pet foods for dogs and cats. Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for proven healthier and happier long life. Our company mission is to
_ _
**_Empower people to transform the lives of pets_**
**.** We are committed to hiring and developing a team of passionate, performance-oriented professionals who love to win and make a positive difference.

**Primary Job Responsibilities**:

- Provide creative, strategic insight and direction regarding copy and content approaches, call to action and promotional strategies including budget
- Owner of Brand Website
- Responsible for the management and optimization of our brand website ensuring best in class user experience and cohesive with brand positioning. Will be the internal lead and project manager on website updates, performance, and ongoing enhancements.
- Works closely with our creative team, agency, brand and IMC teams to bring to life our brand, product information, campaign landing pages, and other website content.
- Continued maintenance of all product and brand content on our owned digital properties including our Where to Buy tool, reviews, PDPs, product recommender and feeding calculators, as well as other brand content
- Leverage Google Analytics to monitor web performance. Monitor for trends, fluctuations, and functionality issues, provide actionable recommendations, and collaborate with media partner agency to ensure the digital journey is seamless for the consumer and that any onsite behavior/insights are being leveraged in media.
- Maintains effective information architecture and best practices for SEO and tagging.
- Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers.
- Overall
- Internal expert on industry updates regarding privacy, accessibility, etc. Ensuring Instinct remains in compliance with all updated policies
- Internal champion for providing the best possible user experience for our Instinct pet parents across all owned digital properties
- Management of external web/CRM partner relationships

**Personal Attributes**:

- You are a brand builder, passionate about growing and leading a challenger brand through our digital touchpoints.
- You’re strategic and creative in your thinking; but also enjoy executing the plan. You have a bias towards action.
- You have a digital-first mindset; with a pulse on the industry and are current on trends, technologies, & best practices
- You are results driven and detail oriented. You can interpret data and provide actionable recommendations.
- You have an entrepreneurial spirit, can work at a fast pace with limited resources & imperfect information.

**Preferred Experience**
- Bachelor’s Degree in Marketing, Advertising, Communications, or related field
- Hands-on experience creating and maintaining successful web experiences. Hands on web design development experience preferred
- Experience with any or all the following specific platforms is preferred: Wordpress CMS and WP Engine, Google Analytics / Google Tag Manager, Salsify, Moz Pro, Salesforce Marketing Cloud, Bazaarvoice, PriceSpider
- Experience managing & executing digital coupons with Promotion Pod a plus
- Basic level of SQL preferred
- High proficiency with Excel, PowerPoint and Word.
- Experience in Pet or other CPG is preferred.

**Travel Requirements**:

- Requires travel up to 5% of the time.**Compensation and Benefits**
- Competitive compensation package includes health and dental insurance, life and AD&D insurance, flexible spending accounts, health savings account, short and long-term disability, paid time off, Purpose Days off for company partner volunteer opportunities, and 401k with company match- Our
- _Instinct_ is to
- **CHAMPION** Diversity- At Instinct, we are as passionate about our people as we are about the pets we call family. We are committed to inclusion, empowerment, and respect. We believe that just like our pets, what sets us apart unleashes our greatest strengths. We thrive on the ability to not only empower people to transform the lives of pets through raw nutrition, but also to empower each other to inspire a culture that celebrates our differences. Our unique approach to pet food is what makes us who we are as a company, and our individual identities are what makes us a successful, innovative, authentic team.


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