Performance Media Analyst

2 weeks ago

Toronto, Canada iProspect Full time

Company Description

Our mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

**Job Description**:
iProspect is looking for a Performance Media Analyst who has a desire to learn multiple digital media disciplines. This person will be managing a blend of Search Engine Marketing and Paid Social Media programs for top tier clients in Canada. The Performance Media Analyst will support the team in all aspects of operation, including ensuring the timely delivery of all client requirements, analyzing campaign performance and performing optimizations, helping to create and deliver campaign performance reports, and providing regular input of ideas for best practices and process improvement. This opportunity requires someone with dedication, curiosity, motivation and the desire to learn from the best in market
- Assist the team in strategy development of campaigns
- Assist in the compilation of data, extraction of insights and tactical execution as needed
- Demonstrate working knowledge of each area of agency's resources, in order to evaluate recommendations before they are delivered to the client
- Proactively find new ways to build the client's business and grow the account
- Participate in meetings autonomously and with a larger team as needed
- Master and maintain vast knowledge of the client's business, competition, and latest industry news and trends
- Continually learn and enhance skills related to performance media methodologies and platforms

**Qualifications**:

- Minimum 1 year of work experience is required
- Strong mathematical & analytical mindset and interest in data analysis
- Prior experience with Facebook Ads, Google Ads, and Google Analytics is an asset
- Strong skills in MS Excel
- Comfortable ideating, creating and conducting presentations to internal teams & clients including using MS PowerPoint
- Keen interest and passion for all things digital marketing
- A sense of curiosity, and desire to innovate/test new approaches

Additional Information

LI-DM1

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