Ecommerce Specialist
2 months ago
**What you'll do**
- Coordinate and execute e-merchandising tactics and projects to maximize sales and deliver best-in-class site experience.
- Leverage customer insights, analytics and reporting to support decision making, analyzing results and provide areas of opportunity.
- Manage cross-functional relationship with teams across the business to ensure campaigns and projects are executed successfully.
- Understand customer search and browse behavior to optimize search experience.
- Create strategy to drive traffic to lower-performing areas of the website as well as lower exit rates.
- Manage and update Data Standards based on Vendor, Merchant, SEO and Market trends/feedback.
- Conduct regular audits of assigned categories and prioritize required updates.
- Work collaboratively with other members of the eCommerce team to ensure workflow is continual and deadlines are met.
- Work with internal and external partners to troubleshoot, track and resolve any issues with the back-end systems.
- Provide detailed weekly progress reports to key stakeholders.
- Participate in related special projects and new initiatives as required.
**What you bring**
- Minimum 2 years work experience in eCommerce, merchandising, web retail, marketing, content management, communications, or related field
- Background in retail, or product related areas considered an asset
- Post Secondary diploma/degree in Marketing, Communications, IT or related field
- Proficiency with Content Management Systems, HTML and other web technologies
- Understanding of eCommerce metrics; able to confidently report on KPIs
- Experience with the Microsoft suite with a strong focus on Microsoft Excel
- Demonstrated problem solving skills with working knowledge of digital technologies and tools
- An entrepreneurial spirit with a history of delivering results
**Hybrid**
At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.
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**About Us**
At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.
**Our Commitment to Diversity, Inclusion and Belonging**
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
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