Sales/go to Market Strategy Manager

3 weeks ago

Mississauga, Canada The Crump Group Inc. Full time

**Job Title** - Sales/Go to Market Strategy Manager

**Department**:

- Marketing & Strategy

**Years of experience** - 5-7 yrs.

**Position Type**:

- Full Time-Permanent

The Crump Group Inc. is a family-owned and operated premium pet treat manufacturer. Started in 2006, we have successfully established 3 market leading brands (Caledon Farms, Crumps Naturals AND Dog Delights) distributed throughout Canada and the United States. The Crump Group Inc., a large & rapidly growing pet food manufacturer based in Mississauga Ontario and Nashville North Carolina is seeking a dynamic, results-oriented **Sales/Go-to-Market Strategy Manager**.

**Role scope**:
Develop go-to-market strategies to bring our brands to life in-store across all channels in the US and Canada. Work with retailers’ retail media agencies to execute strong omnichannel activations. Have a deep understanding of both sales and marketing to be the strategic partner for both departments to align brand priorities with customer strategies. Push beyond the local Canadian market to influence international market entry and leading-edge innovation.

**Responsibilities**:

- Bring strategies to life through go-to-market plans and well-constructed execution
- Develop product and customer mix strategies that maximizes growth and resource allocation
- Be accountable for Retail Media budget, strategy & execution of customer-specific activities
- Lead integrated planning across S&OP+ and annual planning
- Own omnichannel activation and performance metrics in partnership with our Digital team
- Collaborate with Marketing to develop creative, innovation launches, and in-store experience in accordance with brand guidelines
- Manage sales tools, displays and in-store experience
- Support Sales with annual JBP’s, sell stories and materials
- Champion consumer journey and sales fundamentals
- Responsible for coaching & development of others

**What you’ll bring to Crumps?**
- Strategic agility and adaptability, with an entrepreneurial mindset to drive growth of our brands
- Ability to build relationships, influence outcomes and earn results with cross-functional teams
- Experience driving data-led insights to action and comfort with strategy vs. tactics
- Deep understanding of how brand strategy is represented in retail and experiential environments

**Required Experience**:

- Sales / account management experience
- Shopper marketing experience
- Cross-functional team leadership experience
- Experience in brand marketing an asset
- Experience with category management / market research an asset
- Experience in fast moving consumer goods an asset

**You have**
- Bachelor’s degree (preferred) or equivalent work experience
- Excellent verbal and written skills
- 5-7 years’ relevant experience in CPG industry
- Proficiency in PowerPoint and Excel; Adobe suite an asset

The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump’s Group of your requirements.

**Benefits**:

- Casual dress
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday

**Experience**:

- CPG: 2 years (preferred)
- pet/food industry: 1 year (preferred)

Work Location: Hybrid remote in Mississauga, ON

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