Recruitment and Conversion Coordinator

2 weeks ago

Toronto, Canada George Brown College Full time

**CLOSING**:December 8, 2023

***

**Land**_ _**Acknowledgement**
- George Brown College is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other._

**Equity Statement**_ _**

**GBC Vision**
- To be _a college renowned for its inclusion, excellence, relevance, impact, and leadership._ _

**Position Summary**:
**Key Responsibilities**:

- **
Conversion Communication Coordination**:responsible for CRM response management and outbound personalized recruitment and conversion activities. Working with the Domestic Recruitment and Entry Advising teams, the incumbent is responsible for developing personalized conversion communications for prospective students that leverage the Salesforce CRM. The incumbent builds Salesforce reports and leverages the analytics to measure the success of the efforts.
- ** Domestic Recruitment Events Coordination**: takes a leading role with the coordination of key recruitment events, including, but not limited to Open Houses, Ontario College Fair, and other recruitment events throughout the year.
- **Temporary Staff Coordinator**: overseeing the coordination of hiring, onboarding, and training of coop student and work study student staff, with the focus on identifying top talent to represent George Brown to prospective students.
- ** Academic Recruitment**: responsible for evaluating, prioritizing, and coordinating recruitment opportunities with academic divisions and targeted recruitment areas, while consulting with academic divisions to identify strategic recruitment relationships and initiatives to support Strategy 2026.
- ** Data Analysis and Reporting**:defines, recommends and creates reports to measure efficacy of current communication tactics and identify opportunities to optimize domestic recruitment and Entry Advising engagement, activities and initiatives.
- Other duties as assigned.

**Educational and Experience Requirements**:

- Three-year Diploma or degree from a recognized post-secondary institution in Business, Marketing or other related field.
- Minimum five (5) years experience in recruiting, admissions, student service, or sales/marketing, preferably in a postsecondary education setting.
- Experience with Salesforce or other CRM technologies.
- Experience developing, executing, and evaluating recruitment strategies.
- Experience building and maintaining relationships and engaging/influencing groups and individuals with varying interests.
- Familiarity and proficiency working with a variety of college provided tools, software, and digital components.
- Experience with the delivery and support of medium/large-scale events and experience coordinating volunteers during events.
- Knowledge of the Ontario college system/structure and the Ontario high school system is an asset.

**Skills and Attributes**:

- Excellent organizational, planning, and time management skills with a high degree of initiative and independence.
- Able to lift between 20 kg or 44 lbs (i.e., boxes, event signage, etc.).
- Demonstrated communication, collaboration, teamwork, and interpersonal skills at a professional level.
- Demonstrated commitment to uphold the College’s priorities on diversity and equity.

**Interview process may consist of a practical skills component.**

**Notes**:

- The College requires proof of degrees, credentials or equivalencies from accredited regional or federal post-secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews or offer.

**About Us**:
**George Brown College** prides itself on educating students through real-world learning, in the heart of Toronto. Our faculty and employees make this vision a reality, and we support them by making George Brown a **great place to work**. See why we are consistently ranked as one of **GTA’s top employers**.

**Why work here?**

George Brown College offers hybrid work opportunities, a competitive pension plan, generous holiday and vacation time, a tuition assistance program, discounted rates for employees taking Continuing Education courses, and an equitable work environment where everyone matters.

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