Global E-learning Marketing Coordinator

5 months ago

Québec, Canada LCI Education Full time

LCI Education is a diverse learning community of 12 select higher education institutions with 23 campuses on 5 continents, and 2,000 colleagues involved in educating over 20,000 learners worldwide each year.
LCI Education also provides solutions to workforce challenges with adaptive digital learning options and much more. LCI Education harmonizes its programs from one country to the next, promoting greater flexibility and life-ready learning experiences, better control over the quality of its services, and deeper respect for the various cultures with which it works. LCI Education has been named one of Canada’s Best Managed Companies.

The Global E-Learning Marketing Coordinator's role is to support the Senior Director OPM (Online Program Management) on projects focused on promoting and scaling current and future LCI Education online programs and courses. It implies collaborating with regional marketing leads and campus stakeholders to ensure that online promotional, event and advertising strategies are deployed and that the brand image is respected. The Global E-Learning Marketing Coordinator is responsible for coordinating various digital marketing projects, producing online marketing content and monitoring campaign results.

**Location**: LaSalle College Montréal

RESPONSIBILITIES
- Write, prepare and update E-learning marketing English communication and material.
- Manage Social Media outlets (Facebook, Instagram, Snap Chat, Linked In, Youtube, Tik Tok, etc.) and animate communities;
- Update website content using the web content management platform;
- Manage project and event budgets;
- Collaborate with the different departments of the organization to feed the creation of content.
- Follow and analyse the results of campaigns;
- Follow and analyse website performance with Google Analytics and prepare performance analysis reports from the CRM;
- Prepare reports via the CRM;
- Manage quotes, purchase order requests and order marketing material from various suppliers;
- Manage online marketing material inventory;
- Ensure brand is respected throughout all promotional material and activities;
- Follow up on partnership agreements;
- Collaborate with players in the organization to continuously improve processes and brand positioning;
- Participate in the development and coordination of special and one-time projects;
- All other related tasks.

PERSONAL AND PROFESSIONAL SKILLS
- 2-3 years experience in marketing or communication or similar position;
- Bachelor’s degree in communication, marketing, business administration: marketing profile or equivalent;
- Mastery of the Microsoft Office suite;
- Written fluency in English;
- Excellent oral in English and French. Spanish a plus;
- Strong writing and communication skills;
- Active user and extensive knowledge of social media platforms (Facebook, Instagram, LinkedIn, YouTube, Tik Tok, etc.);
- Knowledge of CRM;
- Very comfortable using technology (knowledge of Ed Tech a plus).

**BENEFITS**:

- International company established for over 60 years;
- Constantly growing network;
- Hybrid position;
- Permanent full-time position;
- Competitive salary;
- Continuous training program;
- On-site daycare;
- Group insurance, including EAP and telemedicine;
- Retirement savings plan;
- Health and wellness program (including yoga and cooking classes);
- Transportation allowance;
- Company located in downtown Montreal, ideal for public transportation.

LCI Education is an equal opportunity employer and members of the following target groups are encouraged to apply: women, person with disabilities, native people, visible minorities and ethnic minorities. If you are an applicant/person with a disability, you can receive assistance with the screening and selection process upon request.

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