Sem Specialist

3 weeks ago

Vancouver, Canada Lululemon Full time

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The award-winning Search Engine Marketing Team is searching for a talented SEM Specialist to join the North American team. The Paid Search Team is responsible for incremental, omni-channel growth for lululemon’s North America Business. They work cross-functionally with the greater digital marketing team to drive revenue and new guest acquisition within our app, website and in-store channels.

**a day in the life**: what you’ll do
- Constantly ideate new ways for your team to grow and improve channel efficiency
- Own SEM channel budgets and manage all day-to-day operations, from campaign strategy to execution, analysis, and reporting
- Ensure SEM is running in accordance with industry best practices and maintain immaculate long-term tracking
- Partner with analytics, technology, creative, brand and e-commerce teams to work in synchronisation
- Liaise with Google, Microsoft, Apple and additional external vendors to find new opportunities to deploy, execute, and inform campaign strategy and identify new ways to scale performance
- Manage budgets across Google, Microsoft and others.
- Analyse campaign performance through Adobe Analytics and Google Analytics
- Build out campaign performance reports and identify the "so what" for storytelling to executives
- Work with internal teams develop creative that will perform towards KPI targets

qualifications
- 4+ years of experience across digital and advertising specific to Search Engine Marketing ideal
- Comfort with a fast-paced and often rapidly changing environment with a strong emphasis on individual contributions and execution excellence
- Innate curiosity and willingness to learn, and an obsession with growth performance
- Experience working with large teams and stakeholders, both internal and external, across time zones and geographies
- Experience in the day-to-day management of paid search campaigns with a focus on long-term performance and improving cost efficiency
- Experience working within SA360 and with analytics tools e.g. Adobe Analytics and Google Analytics
- Experience with A/B testing strategies
- Experience summarising results into slide decks
- Impeccable writing and communication skills; intermediate second (or more) languages are an asset
- Experience with Shopping Feeds, Google Merchant Center & Feed Management Tools
- Experience managing and optimising across App, Display and YouTube campaigns
- Experience with Search Engine Optimisation
- Experience with campaigns targeting both the Canadian & USA market
- Advanced Excel skills to generate useful insights that influence performance optimisations
- Managing $8M+ Yearly Spend

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

LI-ZP #LI-Hybrid
Additional Notes
Immigration support is potentially available for this role.

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