SEO/sem Specialist

1 week ago


Vancouver, British Columbia, Canada Backbone Full time
At BACKBONE, we are looking for a SEO/SEM Specialist. If you have what we are looking for, go ahead and be part of our team
Vancouver
Full Time
SEO/SEM Specialist

Job description:

SEO/SEM Specialist (Expresia)

Full-time position at 40 hrs/week

Hiring office:
Vancouver,

Canada Location:
Remote - Americas & Europe (or - 4 hours or more of overlap with 8 AM-4 PM PST.)

Role/Purpose:


As a contributing member of the Expresia marketing team, the position is responsible for managing our SEO/SEM strategy and initiatives based on business growth, key performance metrics, and digital marketing needs.


Qualities/Expertise needed:

  • Bachelor's degree (or higher) in Marketing, Advertising or a related field.
  • Clear and current understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building.
  • At least two years of experience running SEM and/or SEO efforts in the software space.
  • Highly skilled in ideation, design and prototyping tools (Miro, Figma, Photoshop, Illustrator, and/or other design tools).
  • Exceptional collaboration and communication with cross functional teams to identify pain points, opportunities and outcomes.
  • Strong grasp on data analysis to draw conclusions and build recommendations.
  • Outstanding ability to think creatively and identify and resolve problems.
  • Excellent analytical, organizational, project management and time management skills.
  • Excels in a remotefirst, writingbased culture of freedom and responsibility.
  • Strong command of business English (B2 or higher).

Principal Duties and Responsibilities:

  • Develop and execute a growth strategy within our web presence using SEO/SEM to drive demand and help grow revenue for Expresia and our customers.
  • Create, implement and continuously optimize online advertising campaigns to drive continued growth in a highperforming marketing channel.
  • Review and analyze company and clients' sites for areas of improvement.
  • Ensure accurate conversion tracking and attribution.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Manage outreach and linkbuilding efforts to drive visibility within search engines.
  • Work closely with creative and content teams to improve site performance and conversions.
  • Prepare data sets, recommendations, analyzes and reports for the purpose of optimizing activities.
  • Contribute to the design and implementation of marketing automation tactics and tools.
  • Cooperate with other departments and external suppliers in relation to marketing efforts.
  • Conduct ongoing, detailed competitive analysis and produce documentation regarding competitors' strengths and weaknesses with regards to their performance marketing efforts.
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