Marketing Manager

3 weeks ago


Quebec City, Canada Halotalent Full time

**Buster Fetcher**, startup de conception logicielle spécialisée dans la réduction de frais d’expédition, est aujourd’hui à la recherche de son ou sa futur.e Marketing Manager 100% en télétravail et horaires flexible, cette belle entreprise de 12 employés met de l’avant la qualité de vie, le partage de connaissances et un désir d’accomplissement mutuel comme en témoignent leurs valeurs **:_Win-win - Constant And Never ending improvement (CANI) - Ressourcefull_**.**

**Votre mission première sera de soutenir le développement de l’entreprise par votre capacité à gérer efficacement tout le volet **marketing _inbound_** de la compagnie sur le territoire canadien et international.**

GESTION DE CONTENU

**_Vous serez chargé de la gestion de contenu sur différents médias, en collaboration avec des spécialistes au besoin._**
- ** Participer à l’élaboration de l’amélioration de la stratégie;**
- ** Être en charge de déployer et d'exécuter la stratégie**_ inbound_** afin de faire connaître davantage la compagnie, d’attirer des visiteurs et les convertir en leads potentiels;**
- **Développer des campagnes marketing en créant du contenu de qualité sur les différents supports (blog, YouTube, Podcast, infolettre, médias sociaux);**
- ** Participer à la création d’un tout nouveau podcast en réalisant la stratégie de contenu et en proposant des sujets pertinents;**
- ** Superviser les consultants spécialistes **_inbound _**(spécialiste TikTok, spécialiste LinkedIn, spécialiste Facebook ) qui participeront activement à la réalisation de la stratégie **_inbound_**;**
- ** Participer à l’identification et la sélection de ces spécialistes «experts de contenus».**

MARKETING NUMÉRIQUE (LEAD MAGNET) & ANALYSE DE DONNÉES

**_ Vous aurez à gérer la création de leads magnets pertinents et l’analyse des résultats qui en découlent._**
- ** Cibler des opportunités de **_lead magnet_** et en assurer la création (articles, guide, webinaire );**
- ** Déterminer, documenter et analyser le comportement des visiteurs par le biais de KPI (Indicateur clé de performance);**
- ** S’assurer que le site ne comporte pas de blocage, et l’optimiser au besoin;**
- ** Améliorer continuellement le taux de conversion en tenant compte des résultats d’analyse et en proposant des solutions;**

CENTRALISATION DES CONNAISSANCES

**_ Dans un but d’amélioration continue, vous centraliserez l’intégralité des connaissances et du savoir interne._**
- ** Regrouper l’intégralité des procédures et des connaissances sur la plateforme Notion;**
- ** Collaborer avec l’équipe sur des documents communs dans un souci de partage de connaissances et de compétences.**

Compétences recherchées:

- ** Délégation;**
- ** Vision stratégique;**
- ** Création d’équipes performantes;**
- ** Leadership;**
- ** Sens des responsabilités;**
- ** Créativité;**
- ** Analyse;**
- ** Orientation vers les résultats.**

Requis (expérience et qualification, langue):

- ** Environ 3 ans d’expérience (selon profil, un diplôme pertinent peut pallier à l’expérience souhaitée);**
- ** Bilingue français-anglais (clientèle internationale).**

Buster Fetcher est ouvert aux profils atypiques ayant un bel équilibre entre expérience terrain et formation académique.

Défis du poste:

- ** Apprécier l’énergie d’une startup dynamique, toujours en mouvement et en constante amélioration continue.**

Projets à venir:

- **_ USA_**:

- ** Développement vers l’international.**
- **_
Formations continues : _**
- **Participer aux programmes de formations continues avec des coachs d'expérience et de renommée internationale **_(très belle opportunité de développement de la carrière et pour peaufiner vos connaissances)_**;**
- ** Réunions hebdomadaires.**

Réalisations récentes:

- ** Buster Fetcher est sur le point d’atteindre les 2000 clients dans tout le Canada **

Conditions de travail:

- ** 100% télétravail (vous pouvez être localisé partout dans le monde);**
- ** 40h par semaine très flexibles;**

Écosystème technologique et système informatique utilisée:

- **HubSpot pour le site et le CRM (package marketing);**
- ** Notion;**
- ** Slack;**
- ** Suite Google.


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