Product Marketing Manager
3 weeks ago
**Company profile**
Since 2013, Kimoby has revolutionized the auto dealership industry with its Dealership Engagement System (DES). Tailored for North American auto groups and independent dealerships, Kimoby DES is a game-changer in this archaic industry, driving increased revenue, superior customer experiences, and scalable business growth.
The cutting-edge platform seamlessly integrates with all major Dealer Management Systems (DMS), streamlining customer data flow. From automated appointment reminders and targeted campaigns to quick estimates and mobile payments, we empower dealerships to elevate customer experiences and set new, modern industry service standards.
Ranked 51st on the Growth List 2020 and recognized as a Great Place to Work for three consecutive years, Kimoby is not just a technology company; we are leaders in innovation, shaping the future of auto dealership customer experiences together.
**The role**
As a Product Marketing Manager, you will report to the Vice President of Marketing and collaborate closely with the product, customer success, and sales teams to orchestrate successful product releases and ensure a strong return on investment for every feature launched. Your primary objective will be to drive user adoption and long-term engagement by effectively communicating the value proposition of Kimoby’s solutions to dealerships and autogroups. This role demands strong communication skills, creativity, a strategic and analytical mindset, and a proactive approach to addressing customer needs. Proficiency in copywriting is essential, as you will be crafting compelling messaging to achieve your goals.
What we expect from you:
In 3 months - You will be expected to achieve proficiency in utilizing our internal tools, gaining a comprehensive understanding of our audience, the competitive landscape, and our feature release and update procedures.
In 6 months - You will take charge of managing, creating, and coordinating product releases across cross-functional teams. You will be responsible for meticulously crafting communication tools and leveraging data analytics to optimize user adoption strategies.
**The challenge**
- Own and execute the customer adoption strategy. Take charge of developing and implementing strategies to drive the adoption of both new and existing products at Kimoby;
- Create awareness and promote feature adoption. Develop campaigns, creatives and initiatives to raise awareness and encourage the adoption of new and existing features among our current user base and internally with our teams;
- Work closely with the marketing, product, customer success, and sales teams to gain insights into challenges and benefits, increase usage, and ensure the long-term success of new features;
- Utilize data analysis techniques to understand the factors influencing feature adoption or the lack thereof, enabling informed decision-making;
- Stay updated on market trends and customer behavior, documenting insights to enhance understanding of product positioning, competitors, and key decision-making factors;
- Proactively engage with customers to gain insights into their needs and pain points, effectively addressing them to improve product offerings and user experience.
- Bilingual - English and French
- 2 to 4 years of experience in a similar role
- Strong communication and copywriting skills
- Able to build strong relationships and spark collaboration
- Able to find new and creative ways to engage users.
- Agile, with a flexible and adaptable approach to work. Critical thinker who's skeptical, analytical, data-driven, and curious
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**The benefits of working at Kimoby**- A flexible work schedule, because work-life balance is important to all of us
- Possibility of working remotely, with a $500 stipend to set up
- A dynamic team whose members always strive to surpass themselves
- Abundant challenges and projects
- Group insurance coverage from day one, which includes telemedicine
- Access to a network of private health clinics in your city (only in Quebec)
- Group insurance plan
- A robust retirement plan with Wealthsimple that includes employer contributions:
- 2% after 6 months
- 5% after 4 years
One-month sabbatical leave every 4 years. Enjoy
- _________________________________________________
**Profile de l'entreprise**
Depuis 2013, Kimoby a révolutionné l'industrie des concessionnaires automobiles avec son Système d'Engagement Concessionnaire (Dealership Engagement System - DES). Adapté aux groupes automobiles nord-américains et aux concessionnaires indépendants, Kimoby est un véritable changement de paradigme dans cette industrie archaïque, permettant à ceux-ci de générer plus de revenus, d'offrir des expériences client supérieures et de favoriser une croissance opérationnelle évolutive.
Ce DES s'intègre parfaitement à tous les principaux Systèmes de Gestion des Concessionnaires (Dealership Management System - DMS), facilitant la synchronisation des do
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