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Digital Marketing Specialist

2 months ago

Mississauga, Canada Boston Scientific Corporation Full time

**Digital Marketing Specialist**:

- Remote Eligible: Hybrid- Onsite Location(s): Mississauga, ON, CA**Additional Locations**: Canada-ON-Toronto

**Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance**

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing - whatever your ambitions.

**About the role**:
The Digital Marketing Specialist will support the Marketing Department’s digital marketing efforts. This employee will focus on producing content targeting customers. S/he will focus on promoting Boston Scientific products and services and enhancing Boston Scientific’s position as a leading developer and manufacturer of innovative cardiology devices.

**Your responsibilities will include**:

- Develop a strong understanding of our customers and their attitudes and behaviours across platforms, channels and activities in order to provide segmentation and personalization
- Partner with Digital Marketing Manager to develop comprehensive digital campaigns to position BSC as the global leader in left-heart access
- Support campaign development and execution for Access Solutions Medical Education programs and conferences.
- Assist with product marketing initiatives & launch campaigns
- Campaign development and execution responsibilities includes:

- Producing graphics
- Building web landing pages
- Building customer journeys and automations
- Writing articles for Internal Sales Team
- Routing content through Quality System
- Analyze and report on campaign performance data and adjust strategies as necessary to improve results
- Work cross-functionally with Product Management, Digital Producers, Regulatory, Legal, Internal Comms, Integrated Marketing Comms
- Assist with integration activities, as needed
- Other duties as assigned

**Required qualifications**:

- 2-4 years of overall marketing, communications, and/or digital experience, with 2 years driving customer-centric integrated marketing plans in a B2C or B2B environment
- Bachelor’s degree or equivalent work experience

**Preferred qualifications**:

- Experience in building and implementing a new digital plan in the medical device, biopharma, healthcare, or another regulated field
- Experience with Marketing Cloud, SalesForce, Adobe Creative Suite - Photoshop and/or Illustrator

**What we have to offer**:

- Hybrid working model for many roles combining on-site and remote work, paired with flexible working hours.
- Comprehensive total rewards package, including bonus, RRSP or 401k employer matching, tuition reimbursement, health & dental benefits, and a health or lifestyle (your choice) spending account.
- Generous paid time off, including vacation days, personal days, statutory holidays, and a Holiday shutdown
- A strong commitment to mental health and well-being, including a company-paid meditation app, meditation rooms in some buildings, fully trained Mental Health First Aid staff members, and weekly yoga/HIIT/Pilates/mindfulness online professionally-led classes for all employees.
- Headquarters based roles offer functional outdoor spaces (bring your laptop to one of multiple wi-fi connected outdoor patios to work) and access to a beautiful ravine trail system for lunchtime walks
- Employer subsidized gourmet, high-quality, healthy meals available onsite, freshly delivered multiple times a week.
- Strong senior leadership commitment to Inclusion and Diversity; many opportunities to join I&D committees and spearhead I&D initiatives; employer-hosted roundtables with external experts, guest speakers and workshops/celebrations.
- Formal mentorship program, robust biweekly internal networking events and multiple communication streams open to senior management for all employees to provide continuous feedback
- Employee-friendly work environment, with opportunity to participate in employee-led clubs (for example, book club, French club, gardening club, rock climbing club, boardgame club, tea club), and support to create new clubs
- Employee recognition rewards platform (Guusto) - receive gift cards as recognition for a job well done
- Formal leadership training programs for leaders and non-leaders to develop their careers
- Purposeful work that drives career development, with opportunities to learn and grow by way of on-site training, workshops, and lunch and learn sessions.
- Smart commute options including complimentary shuttle from Kipling Station, subsidized transit program and complimentary Electrical Vehicle charging on site.

**Requisition ID**:561313

**Job Segment**:Communications, Content Strategy, Marketing Communications, Medical Device, Product Marketing, Marketing, Healthcare