Programmatic Account Manager

2 weeks ago

Toronto, Canada PMX Full time

Company Description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centers of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

PMX (Publicis Media Exchange) is the commercial arm of Publicis Media, driving and delivering value for clients, while fostering and building marketplace leading partnerships with media owners. PMX drives value for the brand agencies through intelligent investment and centers of excellence within buying and digital practices such as television, radio, ooh, search, social, programmatic and ecommerce.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

**Job Description**:
The Programmatic Account Manager is a hard-working, analytical and dynamic digital media professional with client focus in mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our programmatic activation offering.

As an Account Manager, you are responsible for development of strategic programmatic recommendations for your book of business. Upon approval from the client, Programmatic Account Manager will also own development of their own campaigns across selected Demand Side Platforms. Programmatic Account Manager will also be the primary contact regarding campaign optimizations, adjustments and progression and will be the owner of programmatic communication with their respective clients. You are responsible for ensuring proper execution and service levels are provided with best in class collaboration across multiple teams - both internal and external.

**Responsibilities**:

- Develop campaign strategy with the internal or external client teams
- Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level
- Provide advanced actionable insights and implement them so see campaign take shape
- Create programmatic campaigns within our demand side platforms
- Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients
- Communicate campaign details and objectives as necessary, including KPI expectations
- Keep up with new and innovative programmatic technology trends; attend partner presentation to further programmatic knowledge.

**Qualifications**:

- College or University degree required
- Experience activating campaigns in Demand Side Platforms - 2-4 years preferred.
- Experienced in uploading and troubleshoot creative assets
- Strong communicator/collaborator
- Perseverance/tenacity
- Well organized/diligent/detailed oriented
- Strong numerical and computer expertise
- Inquisitive, asks questions, out of the box thinker
- Accountable

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