Trade Marketing Specialist

5 months ago

Langley, Canada Direct Plus Food Group Full time

LES &
**JOB TITLE**:SA

TRADE MARKETING SPECIALIST **JOB CATEGORY**:
MARKETING

**Department/Group**:Marketing **Travel required**:Y

**Location**:LANGLEY, BC

**OVERVIEW**:
Direct Plus Food Group is a fast-growing sales, merchandising and distribution company representing many fine brands to the Retail market. Our product offering is carefully selected and continually maintained. We believe in providing our customers with products of the highest quality made by a selection of trusted brands including Grimm’s Fine Foods,

**PURPOSE**:
The Trade Marketing Specialist plays a crucial role in developing and executing marketing strategies specifically tailored for retail trade while providing support and tools to grow sales and increase profitability.

**JOB DESCRIPTION**

**Role and Responsibilities**
- Create and implement effective trade marketing strategies aligned with overall marketing and business objectives.
- Collaborate with cross-functional teams to understand product offerings and promotional opportunities.
- Stay abreast of industry trends, competitor activities, and market dynamics.
- Plan and execute trade promotions, product launches, and other marketing initiatives to drive sales and increase market share.
- Collaborate with sales teams to ensure alignment with sales objectives and strategies.
- Create marketing collateral, POS materials, and sales tools tailored to trade channels.
- Work closely with the Brand Marketing Specialist/creative agencies to develop visually appealing and effective promotional materials.
- Negotiate and implement joint marketing programs and promotions with trade partners.
- Analyze sales data and market trends to evaluate the effectiveness of trade marketing initiatives.
- Use insights to make data-driven recommendations for optimizing future strategies.
- Develop and manage the trade marketing budgets effectively, ensuring cost efficiency and maximizing ROI.
- Monitor and report on budget allocation and spending.
- Work closely with cross-functional teams, including marketing and sales, to align tradeshow activities with overall business strategies.
- Coordinate with external partners, agencies, and contractors to ensure smooth event execution.
- Coordinate with third-party vendors on required product information and product support to develop and communicate effectively with internal teams.
- Collaborate with sales and marketing teams on the development of programs such as sales contests, pre
- books, and monthly features.
- Provide event planning for the company and sponsored community events.
- Responsible for charitable donation requests.
- Oversee branded merchandise, such as researching and ordering, budgeting, and tracking inventory.
- Plan and implement product merchandising strategies to maximize sales.
- Organize and maintain product information, including spec sheets and GS1 listings.

**Requirements**:

- The Trade Marketing Specialist will have a consistently positive attitude and a cooperative team approach to work and will act as an ambassador for our brands.
- He or she will be highly disciplined, task-oriented, organized, and able to attend to details of the business work while still maintaining focus on long-term goals.
- Strong communication skills, both written and oral, are essential.
- Confident, motivated by challenge, and a team player interested in sharing ideas.
- An individual who is seeking long-term growth and desires to help build this company.
- Ability to plan, execute and maintain an annual budget.
- 5+ years’ experience in a Marketing role or equivalent
- Knowledgeable with graphic design and experience in MS Office and various Adobe products.
- Related experience with a CPG background is considered an asset.
- Travel required.
- Overtime as required.

**Job Types**: Full-time, Permanent

**Salary**: $70,000.00-$75,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Employee stock purchase plan
- Extended health care
- Flexible schedule
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

**Education**:

- Secondary School (preferred)

**Experience**:

- Marketing: 5 years (preferred)

**Language**:

- English (required)

Ability to Commute:

- Langley, BC V2Y 0G9 (required)

Work Location: In person

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