Email Marketing Strategist

5 months ago

Vancouver, Canada Charitable Impact Full time

**About Charitable Impact**

Charitable Impact started as a bold idea and evolved quickly into an unwavering belief: everyone should have access to resources that help them build the brighter future they imagine. We provide a donor-centric giving platform, supported by a donor advised fund, that helps people amplify their generosity to create the change they want to see in the world. We simplify the giving process, allowing donors to manage all of their giving from one place, access timely tax receipts, and donate in a variety of ways including cash, publicly traded stocks, company shares, and many other options. Anyone can use it to find and give to their favourite charities from one place, give with friends and others, and get support with making their biggest impact possible. So far, Canadians across the country have donated more than one billion dollars through our platform.

**We take care of each other**

Our team members enjoy competitive salaries, purposeful perks, and a culture that gives back and has fun doing it. We support each other, learn from one another, and grow together. We're on an adventure to make giving an intentional and joyful part of daily life So, come and join us, and let's build a brighter future together.

**What you’ll do**

**We are a hybrid office, with team members working from home and in the office.**

**Your responsibilities**

**Platform Audit & Execution**
- Work collaboratively with the Growth Marketing Lead and cross-departmental managers to collect feedback on the strengths and shortcomings of our existing EMS platform
- Define use cases for each key internal user type, and uncover and report on system proficiencies and deficiencies
- Execute a platform audit with recommendations on system improvements and/or system alternatives
- Perform an in-depth analysis of industry leading EMS providers, outlining the advantages of each and recommending whether to migrate to a new system
- Depending on the organizational decision, lead and execute upgrades to the existing system or the migration to a new provider.

**Remarketing Strategy**
- Interview the departmental heads of our Brand, Product Design, Corporate Communications, Donor Experience, Charitable Investment Program, Finance, and Operations teams to develop a map of existing audiences, journeys, touchpoints and messaging - outlining opportunities and gaps within the existing framework
- Work with the Research team to define key persona/behavioral segments, user life cycles, decision journeys, and critical touchpoints
- Develop a cohesive remarketing strategy, across our various user and influencer groups, according to key stages in their decision journeys and life cycles.

**Audience Segmentations, Journeys and Workflows**
- Re-architect existing (and new) contact lists according to key user types and life cycle stages
- Optimize transaction and action-based automation, pertaining to dynamic content and timely outreach according to segment
- Create and maintain content calendars around seasonal transaction/activation dates, in sync with auto-responsive workflows
- Support custom campaigns and workflows around unique offers and special events

**Messaging & Design**
- Work with the content teams to develop messaging according to segment personas, stages, actions and custom/ad hoc requirements
- Consistently utilize A/B and multivariate testing to optimize conversion, improve user experience, and maintain optimal workflows.

**Analytics**
- Work with the Operations/Business Analysis team to set Level 1 analytic dashboards that track conversions, behaviors and other performance indicators according to key objectives, audience segments, and life cycle stages
- Provide Level 1 & 2 weekly analytic reports to key stakeholders and in organization-wide meetings.

**What we're looking for**
- Proven prowess in leading CRM, audience segmentation, client journey mapping, and design/messaging execution
- Technical fluency using industry-leading EMS tools, such as Hubspot or Klaviyo, and analytical instruments, like GA4 and PowerBI
- Formal degree or diploma in marketing, communications, business administration, or equivalent experience
- A team contributor versus a solo player, promoting collaboration and supporting the needs & objectives of your colleagues
- Drive to continually push the bar higher, embrace innovation, welcome feedback, seek new information, and measure results
- Bonus: experience utilizing HTML, CSS and SQL.

**What we offer**
- **Professional development**. **We believe in supporting our team members in achieving their professional goals.
- **Monthly donation matching**. To encourage you to give.
- **Flexibility**. Flexible work schedules and remote work options.

**Our people make us great**

We love working with creative and open-minded people who bring imagination and courage to work, who treat others with respect and kindness, and who act on their generosity each day. We're committed to building an inclu

  • Digital Marketing Strategist

    1 week ago

    Vancouver, British Columbia, Canada WAGMI Studios Ltd. Full time

    WAGMI Studios Ltd. is seeking a skilled Digital Marketing Strategist to join our team. As a Digital Marketing Strategist, you will play a key role in developing and implementing marketing strategies to promote our brand and drive business growth.Company OverviewWe are a dynamic company that values innovation and creativity. Our mission is to deliver...

  • Digital Marketing Strategist

    3 weeks ago

    West Vancouver, British Columbia, Canada Toonie Holding Inc Full time

    Job Title: Digital Marketing StrategistAt Toonie Holding Inc, we are seeking a highly skilled Digital Marketing Strategist to join our team. The successful candidate will be responsible for developing and implementing comprehensive marketing strategies to drive business growth and improve brand awareness.### Key Responsibilities* Develop and execute...

  • Marketing Strategist

    4 weeks ago

    Vancouver, British Columbia, Canada CSN Pharma Inc. Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at CSN Pharma Inc. The ideal candidate will have a strong background in marketing and communications, with the ability to develop and implement effective marketing strategies.Key Responsibilities:Develop and implement marketing strategies to...

  • Digital Marketing Strategist

    4 days ago

    Vancouver, British Columbia, Canada VANMATES CONSULTING CORPORATIO Full time

    About VANMATES CONSULTING CORPORATIO">VANMATES CONSULTING CORPORATIO is a dynamic and innovative consulting company that provides expert services to its clients. As a Digital Marketing Strategist, you will play a key role in helping us achieve our business objectives.Job Summary">We are seeking an experienced Digital Marketing Strategist to join our team. In...

  • Digital Marketing Strategist

    2 weeks ago

    Vancouver, British Columbia, Canada EightSix Network Full time

    Job SummaryWe are seeking an experienced Digital Marketing Strategist to join our team at EightSix Network. The successful candidate will be responsible for developing and implementing effective digital marketing strategies, leveraging their expertise in SEO, social media, and email marketing.This is a full-time position based in Leamington, ON, with the...

  • Digital Marketing Strategist

    1 week ago

    Vancouver, British Columbia, Canada Fanson Capital Solutions Corporation Full time

    Job Title:Digital Marketing StrategistAbout the Role:Fanson Capital Solutions Corporation is seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategic plans to drive business growth through digital channels.Key Responsibilities:Develop...

  • Marketing Strategist

    4 weeks ago

    Vancouver, British Columbia, Canada Renovo Creative Inc. Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at Renovo Creative Inc. The ideal candidate will have a strong background in marketing and be able to develop and implement effective marketing strategies to drive business growth.Key Responsibilities:Develop and implement marketing strategies to...

  • Digital Marketing Strategist

    1 week ago

    Vancouver, British Columbia, Canada Tality Shipyards Spa Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategist to join our team at Tality Shipyards Spa. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing campaigns that drive business growth and success.About the RoleThe ideal candidate will have a strong background in...

  • Marketing Strategist

    4 weeks ago

    Vancouver, British Columbia, Canada Gradual Architecture Inc. Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at Gradual Architecture Inc. The ideal candidate will have a strong background in marketing and be able to develop and implement effective marketing strategies.Key Responsibilities:Develop and implement marketing strategies to achieve business...

  • Marketing Strategist

    4 weeks ago

    Vancouver, British Columbia, Canada Vanple Networks Inc. Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at Vanple Networks Inc. The ideal candidate will have a strong background in marketing and be able to develop and implement effective marketing strategies to drive business growth.Key Responsibilities:Conduct market research to identify trends...

  • Marketing Strategist

    2 weeks ago

    Vancouver, British Columbia, Canada BOOK41 Full time

    About the Role:We are seeking a highly skilled Marketing Strategist to join our team at BOOK41. As a Marketing Strategist, you will be responsible for developing and implementing marketing strategies to promote our brand and products.Responsibilities:Develop and implement marketing strategies to promote our brand and productsAssist in the preparation of...

  • Marketing Strategist

    4 weeks ago

    Vancouver, British Columbia, Canada Gradual Architecture Inc. Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at Gradual Architecture Inc. The ideal candidate will have a strong background in marketing and be able to develop and implement effective marketing strategies to drive business growth.Key Responsibilities:Develop and implement marketing...

  • Public Relations and Marketing Strategist

    2 weeks ago

    Vancouver, British Columbia, Canada Topclass Education Full time

    Job Title: Public Relations and Marketing StrategistWe are seeking a highly skilled Public Relations and Marketing Strategist to join our team at Topclass Education. As a key member of our marketing department, you will play a crucial role in developing and executing effective marketing strategies to promote our organization's mission and values.About the...

  • Marketing Strategist

    1 day ago

    Vancouver, British Columbia, Canada BetterPro Full time

    About the JobWe are seeking a skilled Marketing Strategist to join our team at BetterPro. As a key member of our marketing department, you will play a crucial role in developing and implementing effective marketing strategies that drive business growth.

  • Experienced Paid Media Strategist

    2 months ago

    Vancouver, Canada Snaptech Marketing Full time

    We are looking for an experienced Paid Media Strategist to join our marketing team. The right person for this role will have a passion for client communication and digital marketing with a desire to work within both Google Ads and Meta Business Manager. They are a strong communicator and team player who is passionate about learning and growing in the field...

  • Digital Marketing Strategist

    1 month ago

    Vancouver, British Columbia, Canada Donair Dude Full time

    Job Title: Digital Marketing StrategistJob Summary: We are seeking a highly skilled Digital Marketing Strategist to join our team at Donair Dude. As a Digital Marketing Strategist, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Develop and implement marketing strategies...

  • Digital Marketing Strategist

    1 week ago

    Vancouver, British Columbia, Canada CATCH 122 RESTAURANT AND HOSPITALITY CORP. Full time

    Company OverviewCatch 122 Restaurant and Hospitality Corp. is a dynamic company that values innovation and customer satisfaction.Salary$40,000 - $55,000 per year, depending on experience.Job DescriptionWe are seeking a Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and...

  • Digital Marketing Strategist

    4 weeks ago

    Vancouver, British Columbia, Canada Victoria Netwitt Full time

    About Victoria Newitt Recruitment Inc.We are seeking a highly skilled Digital Marketing Strategist to join our team at Victoria Newitt Recruitment Inc. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive digital marketing strategy that drives business growth and revenue.Key...

  • Senior Marketing Strategist

    2 weeks ago

    Vancouver, British Columbia, Canada SLR Consulting (Canada) Ltd. Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Marketing Strategist to join our team at SLR Consulting (Canada) Ltd. in British Columbia, Canada. This is a permanent position offering a competitive salary range of $90,000 - $120,000 per annum.Job DescriptionThe Senior Marketing Strategist will be responsible for developing and...

  • Digital Marketing and Advertising Strategist

    1 week ago

    West Vancouver, British Columbia, Canada Toonie Holding Inc Full time

    At Toonie Holding Inc, we are seeking a highly skilled Digital Marketing and Advertising Strategist to join our team. This is a permanent position with an estimated salary of $80,000 - $110,000 per year, depending on experience.Job DescriptionWe are looking for a marketing expert who can develop effective strategies to promote our brand and increase sales....