Copywriter - UX Design

3 weeks ago

Toronto, Canada Dawn InfoTek Inc. Full time

Dawn InfoTek Inc. is a professional IT consulting team that partners with major financial institutions, investment firms and government sectors. We have been dedicated to delivering cutting-edge consulting services and recruiting all levels of IT positions for our clients.

We are currently seeking competent individuals to fulfill the role of Copywriter to join our dynamic team for our client, one of the major banks.

**Typical Day in Role**:

- Champion a customer-focused culture by understanding customer journeys across digital channels and providing an optimal experience for our customers.
- Manage the delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience.
- Build strong relationships with stakeholders to influence the planning process. Lead the Digital Commerce channel strategy aimed to drive bigger success toward business goals
- Identify key Digital Commerce opportunities and support the accelerated development of our channel performance. Actively monitor the digital performance and identify innovative opportunities to support the annual goals. Share the findings with stakeholders to align on future opportunities.
- Deliver impact and value to the business through understanding and optimizing customer journeys and creating seamless paths to conversion.
- Analyze site data and user behaviour to understand the customer and improve the customer experience through site optimization
- Partner with stakeholders to define and lead personalization opportunities to drive incremental value to the business.
- Build A/B tests and personalized experiences in partnership with digital analytics, marketing, UX, content writers, and audience managers. Focused on enhancing our customer experience
- Monitor and maintain site health (quality assurance, accessibility, and SEO) across all pages in their portfolio.
- Complete web content requests assigned as per the project plan on time and in accordance with the Bank’s quality, branding, accessibility, and design guidelines. Hires will spend the majority of their day authoring in our web content management platform (AEM). Request will be of low to medium complexity.
- Monitor and maintain site health (site quality, accessibility, and SEO scores) across all pages they’ve been assigned as per the project plan.
- Communicate early and often with project manager and other stakeholders in order to capture new requirements and escalate any blockers.
- Coordinate with cross-functional partners on authoring best practices and page content recommendations

1) 10+ of content management experience
2) 3+ years’ experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work)
3) 2+ years’ experience with HTML and CSS

Nice-To-Have Skills:
1) Experience using Adobe Experience Manager is highly preferred
2) Demonstrated understanding of the impact of content and can use SEO to analyse website traffic and user engagement metrics to drive optimizations
3) Practical experience with Agile development methodologies

**Job Type**: Fixed term contract

Pay: $45.00-$55.00 per hour

Schedule:

- Monday to Friday

**Experience**:

- content management: 10 years (required)
- UX design: 3 years (required)
- HTML and CSS: 2 years (required)
- Adobe Experience Manager: 1 year (preferred)

Work Location: Hybrid remote in Toronto, ON M5A 0E1

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