Vice President of Marketing

4 months ago

Surrey, Canada Baptist Housing Full time

**The Opportunity**

At Baptist Housing, every day is an opportunity for you to help our seniors experience life well in supportive communities. As a member of our team, you can pursue a fulfilling career while working in a collaborative environment where support for you is prioritized. As the Vice President of Marketing for Baptist Housing, you'll serve as a member of our senior leadership team. You will provide leadership and oversight in defining and directing Baptist Housing’s overall strategic vision and direction relating to all communications, media relations, marketing, advertising, and sales. You will give leadership to our brand positioning in the market, monitoring the senior’s living space and adjusting strategies accordingly. The position further supports and provides strategic input on growth opportunities, development projects, and property enhancements.

**About The Role**

As the Vice President of Marketing, you’ll provide mentorship to marketing teams across multiple Baptist Housing locations, ensuring cohesive brand management and the successful execution of marketing initiatives. You’ll be responsible for crafting and implementing marketing strategies that encompass corporate communications, public relations, advertising, and sales programs, all designed to elevate our brand and engage key audiences. Additionally, you’ll play a crucial role in developing and maintaining partnerships, driving media relations, and ensuring that all marketing activities align with Baptist Housing’s mission and vision. Your efforts will be instrumental in enhancing our organization’s reputation, fostering team development, and supporting our goal of being recognized as a leader in senior care.

**Requirements**:

- University Degree in Marketing, Business, or Communications
- Minimum of 8 or more years of marketing and communications experience.
- Experience in marketing housing for seniors is an asset
- Public relations and advertising campaign experience
- The Vice President - Marketing is a position of Christian ministry and Christian leadership within Baptist Housing. As a member of the senior leadership team, the person holding this position must sign and adhere to the Statement of Faith of Baptist Housing.
- Some travel will be required to carry out work duties between our communities.

**About You**

You are a dynamic and compassionate leader who embodies the values of Baptist Housing in every interaction. Your integrity, respect for others, and commitment to serving our mission make you a trusted ambassador of our ministry. You approach challenges with innovation and creativity, always seeking new ways to solve problems and improve our marketing strategies. With a great sense of humour and a passion for fostering fun in the workplace, you inspire teamwork and collaboration. Your strong communication skills, coupled with your ability to manage multiple priorities effectively, ensure that you deliver impactful marketing initiatives that resonate with seniors and their families. As a self-starter, you take the initiative in driving projects forward, all while maintaining a deep understanding of the unique needs of our residents.

**About Us**

Baptist Housing provides enhanced living communities and exceptional care to over 2700 seniors in British Columbia. We provide long term care, assisted living, independent living, and home support in our communities in Kelowna, Vancouver, and Victoria. We serve through a culture of caring where we put the wellness of our residents first in a person-centred approach. We live out a servant leadership model that collaborates in teams and builds strong relationships while exemplifying Christ-like values.  We're a committed group of people who bring their whole selves to work, and we're also FUN We take what we do seriously, but not ourselves. We're affiliated with the Fellowship Pacific Baptist churches.

**Compensation and Benefits**

A competitive salary with a range of $133,000-165,000 per year and a benefits package that includes employer-paid extended health and dental coverage, 6 weeks’ vacation, up to 7% RRSP matching contribution, and support for professional development.

Pay: $133,000.00-$165,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- RRSP match

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Surrey, BC: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

- Can you provide a specific example of a marketing strategy you developed that successfully enhanced brand positioning in a specialized market? How did you ensure that this strategy aligned with the mission, values, principles of the organization, and how did you measure its impact on both the brand and the target community?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- management: 8 years (preferred)

Work Location: Hybrid remote in Surrey, BC

Application deadline: 2024-09-20

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