Social Media Manager
3 weeks ago
Company Description
At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.
MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.
We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.
**Job Description**:
**The Team**:
In many ways, the teams at Maple Leaf Sports & Entertainment (MLSE) are brought to life by its fan-facing content. What we read, watch, listen to beyond the game on TV are all vital pieces of how fans experience the teams they love. MLSE is as much a media and content house as it is a partnership of sports organizations and enterprises.
The Digital Content Department oversees all owned team channels (social channels for Raptors/Toronto FC/Leafs/Argos). Working alongside our Brand team, the digital team leads the social voice of our teams, speaking to millions every day. We strive to deliver content with a purpose, formatted for each channel, and continually optimized. We seek opportunities to grow our fan base and find new and innovative ways to distribute our content.
**The Role**:
This is not your typical 9-5 job. You are a major part of our storytelling that occurs on game days and you’ll be expected to work for home and away games, and off days supporting the larger digital content team depending on the workload and where the team(s) are at in their seasons.
**Responsibilities**:
- Ideate and execute social content plans for brand campaigns, retail, league initiatives, and game day
- Manage all executive stakeholder communications and content needs
- Ideate and document Digital Content ideas and pitch to respective stakeholders
- Support in creating social media strategy, and execute strategy throughout year
- Stay on top of all trends and competitive creative output
- Manage and publish across multiple (team) accounts including Twitter, Instagram, Facebook, TikTok alongside your team
- Coordinate and brief all creative agencies, freelancers, and direct reports on required work, social channel distribution & social specs
- Work across multiple departments to bring social content to life in various channels
- Manage all contract workers (video, editorial, photography, etc.) inclusive of finding talent, managing contracts, managing schedule, and invoicing
- Manage Game Day run of show across all digital owned channels inclusive of managing vendors, curating creative assets, capturing planned content and providing live social coverage during the game
- Build relationships and collaborate with key stakeholders including Team Front Offices, Media Relations, Public Relations, Brand, Partnerships
- Manage direct reports workloads and guide them through various projects throughout the year
**Qualifications**:
- Proven experience in social media marketing with expert knowledge on social media platform best practices, specs, and trends
- Exceptional people leadership experience and skills with the ability to manage social content coordinator(s), their business needs and career development
- Ability to perform well under pressure and lead a large team and brand moments throughout the season
- Creative thinking skills with the ability to provide creative solutions to deliver against business objectives
- A positive approach, incorporating integrity, confidentiality, and discretion
- Knowledgeable about sports at large, teams, phraseology to deliver exceptional social copywriting
- Strong organization skills with the ability to manage the social content calendar ensuring all content is published on
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