Media Strategist

2 weeks ago

Toronto, Canada Freedom mobile Full time

Company Description

Freedom Mobile was founded on a simple pledge: Freedom from data overages and freedom from gouging. We think that’s the kind of wireless freedom Canadians deserve. Our company’s culture reflects our mission to challenge the status quo.

Now that Quebecor has officially acquired Freedom, we want to become a fierce competitor on the Canadian market by making plan more affordable, expanding our network, and increasing data allotments.

**Job Description**:
You have a unique opportunity to join a newly created team early-on after the acquisition of Freedom by Quebecor and play a key role in shaping Freedom new go to market strategy. The media strategist is at the heart of the planning and operation of national media campaigns. Integrated in elmire, our internal center of expertise, you will identify the best opportunities to reach customers, master competitive dynamics, plan, negotiate, optimize, and assess media performance.
- Working directly with the media director in managing the media plans and monitoring executions.
- Work with media partners to identify opportunities, manage proposals and contracts.
- Ensure liaison with client and creative agency on creative asset production and trafficking.
- Use research tools to provide insights and identify opportunities on geographical markets, targets consumers and competitive activities. (Vivadata, BBM, Comscore, Web analytics, Sales data).
- Analyzing campaign performance and produce post campaign reports.

**Qualifications**:

- University graduate in business or marketing
- 2 years of media planning and media procedure experience
- Previous experience in telco
- Team player with strong prioritizing skills
- Working experience with media research tools and digital analytics tools
- Excellent communication and command skills

Additional Information
- Get group insurance coverage according to your needs and a pension plan (depending on your position);
- Get discounts on Videotron services and from our partners;
- Work a compressed 4.5-day schedule during the summer (depending on operational needs);
- Recharge your batteries by buying an extra week of vacation;
- Stay healthy with a wellness program that promotes physical, mental, financial and social health;
- Use the Employee Assistance Program for you and your family at any time ;
- Be part of projects that make a difference and take on exciting challenges ;
- Develop your full potential by taking advantage of the many career opportunities within the Quebecor family ;
- Contribute to the success of a business that shares your values and supports nearly 400 organizations.

Check out our Activity Report for an overview of the projects to which you could contribute

**We value your uniqueness **

We are committed to creating and maintaining an accessible, equitable and inclusive workplace that reflects the diversity of the community to which we belong. We strive to provide a work environment where each individual is valued and respected for who they are and can realize their full potential. We're eager to discover all the qualities that make you unique

We are happy to make accommodations to promote accessibility upon request. If you need an accommodation at any stage of the process, please don't hesitate to let us know when you first contact us.

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