Brand Manager

6 months ago


Richmond Hill, Canada Terra Recruitment Inc. Full time

The **Brand Manager **will be responsible for leading the creation and execution of consumer-facing brand and product strategies, and for growing the Company's brand portfolio into an industry leader in brand equity. This position requires a self-starter with a true entrepreneurial spirit, a commitment to detail, fostering strong relationships and a track record of delivering results.

**As the Brand Manager you will...**
- Lead the creation of annual brand marketing strategies.
- Monitor the marketplace for competitive activities.
- Contribute to the development and execution of a long-range innovation pipeline.
- Work with the commercialization team to create new product ideas, brand and product specifications, pricing, and sell-in strategies to key customers.
- Work in close collaboration with the sales and commercialization teams to create integrated commercial launch plans for new brands and products.
- Tracking expenses related to brand and trade marketing budget.
- Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas, and present recommendations to the leadership team and trade partners.
- Develop and execute winning in-store brand strategies and promotions.
- Develop and execute digital and social media tactics in support of brand-building strategies.
- Potential to manage a direct report.
- Other duties as assigned.

**As an experienced professional, you will have...**
- Clear passion for and solid understanding of cannabis and cannabis-based products.
- BA in Marketing, Business, or other related fields; an MBA would be an asset.
- Experience with brand building, innovation, commercialization, trade marketing, design, cross-functional team leadership, and leading external agencies to business success.
- Experience writing creative briefs, giving detailed and useful creative feedback, and working with designers on creative projects.
- Proficiency in using Microsoft 365 suite (Teams, Outlook, Excel, PowerPoint, and Word).
- Proficiency in using Adobe suite products (Photoshop, Illustrator, InDesign) would be considered an asset.
- Strong copywriting abilities.

**Salary**: $80,000.00-$90,000.00 per year

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Richmond Hill, ON: reliably commute or plan to relocate before starting work (preferred)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Brand Management in CannaCPG, Beverage Alcohol: 5 years (preferred)

Work Location: In person


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