Ecommerce Website Specialist

3 weeks ago

Toronto, Canada Swatch Group Canada Full time

The **E-Commerce Website Specialist** is responsible for e-commerce for the corporate Tissot website in all aspects of the business. This is a hands-on role managing, supporting and growing existing corporate e-commerce sales through marketing, e-merchandising techniques and ensuring the best premium experience for customers and visitors. They will also be responsible for executing global digital marketing activities at a local scope.

The **E-commerce Website Specialist **works closely with the Brand Manager and the E-commerce HQ team.

**Responsibilities**:
This role is responsible for leading and managing business activities for the Tissot e-commerce store, including digital marketing, operations, technical evolution, customer interaction, and reporting.

**Online Store Operations**:

- Responsibility and ownership of the Tissot e-commerce website and the e-commerce P&L.
- E-merchandising: animation plan definition, ensuring consistency between marketing campaigns and website highlights, product launches (Home Page, landing Page, brands and products assets), optimization of the product e-merchandising, management of e-commerce activation.
- Be a project leader on the rollout of new features. (Needs definition, business value definition, legal & contract, project follow-up, testing and configurations)
- Be responsible for website quality, ensuring the phasis test before releasing in production.
Website content: be in charge of translation and content contribution.
- Fulfillment and Logistics: oversee and coordinate with the fulfillment and shipping team to ensure the flow of product to customers is efficiently accomplished, manage returned product and disposition, and identify and act on inventory depletion and replenishment.
Ensure a premium global customer experience (including shipping packaging, post purchase experience, shipping methods, and return process.)
- Forecast: compile and analyze key performance indicators (KPI’s) to forecast needs, control inventory and ensure replenishment needs are met.
- Ensure clear communication with HQ e-commerce about needs and results.
- Be an active member of the e-commerce specialist community, sharing best practices and local initiatives.
- Benchmark: to be informed that the competitors initiatives and current market best practices and innovation. (E-commerce & digital marketing)
- Monitor on a daily basis of the e-commerce activity and product performances.
- Report on a daily, weekly, monthly and quarterly basis for e-commerce activity

**Digital Marketing**:

- Execute global digital marketing activities, promotions and campaigns to maximize gross margin contribution.
- Collaborate with the Digital marketing HQ Team for the performance campaign strategy (paid search, retargeting, display, social media).
- Oversee the campaign performance and report with the global agency on a monthly basis
- Adapt and deploy digital assets to your local needs
- Coordinate with HQ team on new product launches on the e-commerce website and marketing campaigns
- Liaison with IT, Finance and other teams to ensure accurate and timely capture of relevant financial and transactional data, campaign budgets, invoices, etc.
- Collaborate with Brand Manager to measure results from media campaigns & potential effectiveness for future campaigns.
- Own the relationship with external agencies to track, report and improve campaign performances

**Customer Service Management**:

- Manage in relationship with the customer service the support to e-commerce customers
- Document the e-commerce specific cases for a premium customer service experience
- Optimize processes to solve issues relating to customer services trouble.

**Skills and Experience**:
This specialist role requires a passion for e-merchandising, digital marketing with a technical expertise and discipline, and a positive proactive attitude.
- 4 year College degree, Business, Marketing or similar field preferred
- Knowledge of Magento or other e-commerce platform
- Understanding of the back office management with all the payment process through a PSP (Payment service provider) and an acquirer.
- Experience of agency management
- Familiar with Google analytics or equivalent
- Analytical and data driven mindset
- Excellent oral and written communication skills
- Proven ability to work effectively cross functionally with Marketing, Product Development, Customer Service, IT and Global Headquarters to drive initiatives
- A strong sense of urgency, ability to manage details and multiple tasks while responding to changing priorities and feedback.
- A hands-on self-starter, with a can-do positive attitude, willing to roll up their sleeves to do whatever it takes to get the job done, and a strong work ethic will also be essential.

**Job Types**: Full-time, Permanent

**Salary**: From $58,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- R

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