Content Manager

3 weeks ago

Toronto, Canada Vena Solutions Full time

This is a flexible position and has the option of working in our Toronto office full time, hybrid throughout the week or working entirely remotely. _#LI-Remote_

**About the role**:
Vena is looking for a creative, SEO-savvy Content Manager with a passion for strategic storytelling and engaging audiences. Reporting to the Senior Director of Content and Communications, you'll play a pivotal role on the marketing team—driving our content strategy and editorial mission to deliver compelling narratives and content experiences that transform how finance and operations professionals Plan To Grow.

Your core responsibilities will include: managing the development and publication of content across channels; performance monitoring and reporting; and collaborating across the Vena ecosystem to plan, write, edit and produce differentiated content that builds awareness and
affinity, inspires engagement, drives action and delivers business outcomes.

**What you will do**:

- Produce and distribute well-researched, high-value content to targeted audiences, including articles, definitive guides, reports, video scripts, customer stories, newsletters and more
- Work with the Editorial Team Lead to define and execute Vena's editorial roadmap, manage and maintain the editorial calendar against strategic objectives and ensure that deadlines are set and met
- Collaborate with the programming, social, digital, web, brand and creative services teams to bring differentiated content products and experiences to life through a variety of media and strategically repurpose content across channels
- Use SEO strategies and best practices to uncover relevant topics, optimize content, maximize distribution and drive organic search traffic
- Write and edit content to ensure it's on brand, of high quality and consistent with Vena's style, tone and voice
- Create compelling calls to action that drive conversion
- Keep up on the latest industry news, trends and customer challenges to ensure relevance and domain expertise
- Track and report on content performance to fuel ongoing ideation, optimization and improvement
- Work cross-functionally with senior leaders, internal and external SMEs and influencers to produce meaningful content that amplifies Vena's thought leadership, technology and methodology
- Optimize content creation processes, experiment with new media formats and test different distribution methods to achieve maximum impact and engagement with content programs
- Collaborate with marketing team members to ensure quality and consistency of content and messaging across all channels

**Does this sound like you?**:

- A minimum of 3-5 years content experience in B2B tech, preferably SaaS
- Exceptional storytelling, research, writing and proofreading skills with the ability to distill complex concepts into clear, compelling and engaging content across media
- A solid understanding of how SEO plays into content success
- Data driven and performance minded with an insatiable desire to drive strong results, ongoing improvement and constant innovation
- Superb planning, project management and collaboration skills with experience working and maintaining consistent communication with cross-functional stakeholders
- Experience with tools such as HubSpot, SEMRush, Google Search Console, Google Analytics, BuzzSumo, Adobe Creative Suite, Canva and Asana
- The ability to prioritize and manage multiple projects, proactively solve problems and execute in a fast-paced, deadline-oriented environment
- A natural curiosity and motivation to learn
- Familiarity with corporate finance and a love of Microsoft Excel is a big plus

**Not checking every box?**

**Why choose Vena?**
- **Total Rewards**: Grow with Vena and celebrate its success with our Employee Stock Option Program (ESOP). We look ahead and invest in your future with our Retirement Savings Matching Program. We also provide comprehensive health benefits through our employer group plan effective from day one.
- **Unique Culture**: Join us in our ongoing commitment to build a diverse and inclusive workplace. Every voice, action and idea matters at Vena.
- **Career Growth**:We invest in your job training, professional development and continuing education and offer an Education Subsidy. Pursue your interests and chart your growth towards a new position on your current team or a new one. **Vena had 180+ employee promotions and internal moves to new roles in 2021**:

- **Executive Leadership**: Be inspired by our executive leadership as they lead and motivate our team.
- **Read what employees say about working at Vena**
- Glassdoor
- Comparably
- Indeed

Vena celebrates the differences that make us all unique and strives to make our workplace accessible however we can.

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