Professional Strategic Initiatives Manager

2 weeks ago

Toronto, Canada Hill's Pet Nutrition Full time

No Relocation Assistance Offered
151281 - Toronto, Ontario, Canada

**Job Title: Professional Strategic Initiatives Manager (PSIM)**

Reports to: Professional Veterinary Affairs Manager

Department: Professional Veterinary Affairs

Job Grade: 13-14

**Basic Purpose**:
Veterinarians play an integral role in positioning Hill’s in the profession as scientific, innovative and credible partner who is engaged in improving the health of dogs and cats, and in supporting the profession. The Professional Strategic Initiatives Manager (PSIM) is part of the Canadian Professional and Veterinary Affairs team (PVA), that is responsible for relationship building and influence with veterinary customers that results in endorsement for and active recommendation of Hill’s products. This role reports to the Professional Veterinary Affairs Manager (PVAM) and supports the execution of strategies that position Hill’s as the most valuable partner, providing scientific evidence-based advancements in the field of nutrition, and demonstrating our commitment to transforming the lives of people and their pets. This role has a primary focus on driving Hill’s growth at key and corporate (omni) accounts, as well as continuing to develop and implement an innovative professional engagement and education ecosystem. The PSIM will work cross-functionally to integrate these programs into the commercial approach to accomplish the yearly Hill’s Canada strategic priorities and objectives.

**Responsibilities**:
**Corporate and Key Account Support**
- Champion a holistic approach across PVA, CDO and Marketing to drive Hill’s recommendation in corporate and key accounts.
- Develop and maintain strong, influential professional relationships with key contacts in corporate and key accounts in order to uncover opportunities to drive growth and support nutrition recommendation.
- Drive engagement with medical leadership at the headquarter level with key and corporate customers
- Work collaboratively with Business Account Managers (BAMs) to ensure that each key and corporate account has an education plan, aligned with CDO and PVA strategic objectives, to drive BRMO, sales and market share.
- Act as a dedicated PVA point of contact for pet and vet BAMs, PCVs, and key/corporate accounts regarding key and corporate account education and professional engagement.
- Responsible for maintaining a national view and plan for key and corporate account initiatives, potential efficiencies, opportunities and best practices. Support commercial team members specifically in relation to key accounts of all channels.
- Act as a leader within the PVA team with respect to key and corporate account initiatives, leading national initiatives, and collaborating with PCV’s and delegating for local initiatives
- Participate in and represent the professional and veterinary voice during annual account planning and joint business planning (JBP) sessions, providing veterinary insight and uncovering/addressing opportunities for education and engagement.
- Provide national (and some regional) education to key and corporate accounts in support of new products, clinic conversions, protocol discussions and other initiatives as needed
- Develop and implement best practises for PVA wiring within each vet corporate group, with corresponding objectives for interactions and recommended frequencies.
- Create bespoke education and engagement content as needed, in collaboration with BAMs and in alignment with Hill’s Canada Strategic priorities.
- Provide expertise and technical support to key account customers on product selection & usage and support to key account customers requiring higher levels of knowledge & advice surrounding all Hill’s products
- Support the use of ecommerce in key and corporate accounts, in collaboration with eComm BAM.

**Digital Professional Engagement and Education**
- Lead digital professional engagement planning and execution for Hill’s Canada, in collaboration with marketing, CDO and the rest of the PVA team, in alignment with the Hill’s Canada strategic priorities.
- Leverage creativity and innovation to develop industry leading digital education and engagement offerings from Hill’s Canada.
- Responsible for keeping all Hill’s Canada external digital technical product data and training materials updated.
- Responsible for localization and implementation of global education and engagement tools and initiatives, in alignment with the Hill’s Canada strategic priorities.
- Support the digitization of existing programs to expand reach and promote engagement.
- Responsible for the growth, development and maintenance of key digital education initiatives including the Hill’s Veterinary Academy (HVA), Hill’s Canada professional social media, Communivet sponsorships/projects, Hill’s Canada webinars etc.
- Liaison with US digital education team to identify areas of efficiency and opportunities for collaboration
- Create bespoke digital engagem

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