Coordinator, Communications

4 weeks ago

Kitchener, Canada Region of Waterloo Full time

**Our Story**:
Committed to fostering opportunities for current and future generations, the Region of Waterloo is an inclusive, thriving, and sustainable region of connected rural and urban communities with global reach. Our mission is to serve, engage and inspire, by delivering quality services to a diverse population of 630,000+, while creating a healthy, collaborative environment of learning, respect, and innovation.

This is a place where employees are valued and recognized for their talents and contributions to our success. Our employees take pride in making a difference in people's lives through the work that we do. We are looking for people like you to help make it happen.

**Description of Duties**:
Coordinates/performs marketing and communications functions for program areas and divisions across the Department, including developing print, website, and social media content materials, maintaining social media/online channels, and participating in outreach activities/events to promote programs and initiatives.

**Duties/Responsibilities**:

- Coordinates with management on communications strategy and related activities to support department-wide programs (museums, libraries, airport, community planning, economic development, legislative services).
- Produces/coordinates a range of promotional materials (e.g., advertising, press releases, stories, blog posts, newsletters, social media posts, flyers, brochures, signage, handouts). Compiles information from staff on program and service offerings and creates plans and materials for dissemination across various channels. Reviews promotional proofs and recommends edits. Ensures materials adhere to guidelines, design standards, and branding.
- Writes press releases, blog posts, social media content. Maintains and updates relevant webpages and online calendars. Responds to/redirects inquiries. Monitors relevant social and website use and recommends content updates, new pages/sections, and layout changes.
- Researches and identifies promotional opportunities, including community events, to support programs and initiatives. Assists management to maintain active communications and community engagement programming, including participating at events and conducting tours, communicating with event organizers, and coordinating production of advertising and promotional materials.
- Provides input to management regarding annual marketing budget. Maintains marketing materials and equipment (e.g., displays, banners). Has a p-card.
- Develops and distributes surveys; compiles results/feedback for department staff and management.
- Interacts with creative multimedia services for graphic design and printing requests, and corporate communications regarding media releases and new projects.
- Consults corporate communications regarding problems/updates to social media and web tools.
- Performs related duties as assigned.

**Knowledge, Skills & Abilities**:

- Knowledge of and ability to comply with policies, procedures, related legislation (e.g., Accessibility for Ontarians with Disabilities Act, privacy, anti-spam legislation), and Canadian Press Standards.
- Knowledge of departmental programs, including the role of public-facing services in the community and contributing to community vibrancy/identity.
- Ability to leverage social media to drive customer engagement and audience development, and enhance social networking.
- Human relations and communications skills to promote programs and present a positive, consistent image and identity of the Department and Region via in-person and online channels; respond to questions from stakeholders; and participate as an effective team member.
- Ability to read, summarize, and explain media, newsletters, journals, and reports; and understand and interpret social media and web-specific terminology. Ability to write, edit, and proof material.
- Computer skills using software such as Microsoft Office, desktop publishing programs, and web based technologies to update and maintain website and social media accounts. Ability to keep current on best practices and technologies/platforms in communications.
- Ability to adjust working hours for presentations, special events, and may be requested to work weekend hours for same.
- Ability to travel within and occasionally outside Waterloo Region.
- Ability to support and demonstrate the Region’s values.

We thank all applicants in advance; however, we will be corresponding only with those selected for an interview.

The Region of Waterloo is an equal-opportunity employer committed to an inclusive, barrier-free recruitment and selection process. At the Region, we respect, encourage and celebrate our diversity. The Region of Waterloo is committed to providing accommodations throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.

Alternate formats of this document are available upon request. Please contact the Service First Co

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