Digital Media Specialist

5 months ago

St Albert, Canada Conlon Motorsports St. Albert Full time

Are you a digital a

ertising dynamo? Join Conlon Motor

orts Grou
- a leading re
- ation dealer b
- d in St. Albert, as
- pecialist, DigAds
- nd become part
- our fast-grow
- digital adver

ising tea
- We're on the
- nt for a talente
- edia buyer who lov

reating, managing, analyzing
- nd reporting on digital advertising campaigns across multiple channels for our dealerships.

Conlon Mo
- sports Group, we're not just

out selling recreational

hicles; we're passionate about s

taying ahead of the curve and making a real impact in the motorsports industry. We're building a team of driven minds who are ready to unleash their creativity, work hard, and drive results. Key Responsibilities
- *Execute Digital Advertising Strategies*: Develop and implement digital advertising strategies that align with our business goals and objectives.
- *Improve and Scale Digital Ad Campaigns*: Optimize digital ad campaigns, including Facebook Ad Manager and Google AdWords, to maximize their reach and impact.
- *Analyze and Report*: Track and report on campaign performance, providing valuable insights for continuous improvement.
- *Collaborate and Communicate*: Work closely with cross-functional teams to ensure cohesive and effective campaigns. Digital Marketing Coordinator Responsibilities
- *Media Planning*: Work with the Team on media planning to develop performance-based campaign strategies, bringing insights from trends and past campaign results.
- *Dashboard Creation*: Build dashboards according to client's requirements, campaign objectives, and metrics, bringing insights and recommendations in a clear and effective way.
- *Industry Engagement*: Keep up to date with industry trends, participating in industry webinars and events when possible.
- *Certification Maintenance*: Keep digital platforms certification current.
- *Internal Communication*: Communicate with team members and other departments about campaign performances and recommend optimizations.
- *Document Management*: Keep clients and campaign documents updated and organized in folders.
- *Budget Management*: Assist with DDS Entries and keep campaign budgets updated in Google Sheets.
- *Campaign Setup* *& Campaign Tracking*: Launch and review campaign deliveries and update campaign trackers on a weekly basis. Qualifications
- *Experience*: At least 3 years of experience in setting up campaigns on different platforms, managing campaign budgets, and providing reporting and recommendations, preferably in an agency environment.
- *Performance-Minded*: Proficiency with Programmatic media, Google, Facebook, LinkedIn, Twitter, and other self-serve platforms, launching thoughtful search campaigns using the latest features and strategies.
- *Data Proficiency*: Passionate about data, problem-solving, and lifelong learning. Ability to translate data into insights.
- *Independent and Team-Oriented*: Ability to work independently and as part of a team, with strong verbal and written communication skills.
- *Technical Skills*: Advanced Excel, Facebook Ad Management, Social Media Content Management, Google Ads certification, experience with Google Analytics, Google Data Studio, and Tag Manager.
- *Content Development*: Develop and curate engaging content for Conlon Motorsports' social media platforms.
- *Social Media Management*: Assist in creating and scheduling engaging content for various social media channels, including Facebook, Instagram, Threads, Twitter, and LinkedIn.
- *Graphic Design*: Experience with Adobe Illustrator, InDesign, Photoshop, Canva, and other graphic design tools.
- *Event Coordination*: Coordinate and execute events and tradeshows.
- *Industry Tools*: Knowledgeable in DealerSpike and Lightspeed CRM. Additional Qualifications
- *Social Media Expertise*: 3+ years of experience in managing Facebook and Google AdWords.
- *Google AdWords Certification*: Essential for the role.
- *Education*: Diploma, Degree, or Certificate in a related field (or comparable work experience).
- *SEO and Website Management*: Experience with website management, & SEO
- *Automotive Dealership Experience*: Preferred but not required.
- *Video and Photo Editing*: Proficiency with video and photo editing tools, digital media formats, and website maintenance.
- *Digital Marketing Tactics*: Experience in SEM, SEO, targeted display, social media.
- *Adobe Creative Suite*: Experience with Adobe Creative Suite or similar programs is considered an asset. Benefits
- *Supportive Culture*: Join a collaborative and inclusive work environment where your ideas are valued and appreciated.
- *Competitive Compensation*: Receive a competitive salary that reflects your hard work and accomplishments.
- *Professional Development*: Access ongoing training and opportunities to expand your skill set.
- *Work-Life Balance*: Enjoy generous vacation time to recharge and enjoy your personal life.
- *Comprehensive Benefits*: Benefit from health care, & dental coverage.
- Casual dress
- Company events
- Exten

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