Customer Marketing Intern

5 months ago

Vancouver, Canada CoPilot AI Full time

Are you passionate about creating and leading adoption marketing initiatives? Identifying and facilitating sales enablement projects? Building and executing content marketing strategies? Are you looking for the next jump in your career - the ability to work with a product-driven team that provides you with the tools, mentorship, and opportunities to truly lead your work? If this sounds like you, we want to connect with you

CoPilot AI, an award-winning Vancouver-based SaaS startup, is revolutionizing how businesses grow by humanizing digital interactions at scale. At the heart of our mission is the belief in the power of authentic, mutually beneficial human connections, as the cornerstone of business growth. Through our AI technology, we target qualified prospects on social media, ignite personalized conversations, and unearth timely sales opportunities - all without resorting to cold calling, expensive advertising, or events. Our commitment is to foster a space where our clients can enjoy more meaningful conversations at scale.

Our team is looking for an experienced product marketer to help us market our suite of innovative products. Recognized as one of Canada's fastest-growing companies and a consistent G2 and Capterra leader in our space, you’ll be joining a team with an appetite for innovation and industry disruption. Wait, did you say growingin today’s economy? You got it Our team is still growing and we’ve recently launched a new product to boot; just one of many in the pipeline. If this sounds exciting, then we’d love to meet you.

**The Role**:
Working directly with Product, Design, Growth Marketing, Customer Success, and Sales teams on a daily basis, this role is a critical component in communicating how our products deliver value to our customers. As a member of our newly formed Product Marketing function, you will also have the opportunity to lead and collaborate across the organization as we build new adoption initiatives, educational collateral, and consumer marketing campaigns from the ground up All while influencing the growth of our function. Additionally, this role will be a key stakeholder when exploring new segment personas, working with Product Marketing to kick-up customer-facing experiments on a regular basis, so experience in experimentation and feature testing is a must.

**What you’ll do**:

- Identify and leads customer-facing marketing initiatives for CoPilot’s product suite, across all channels.
- Collaborate with GTM and product functions in order to effectively position and market our product’s unique value.
- Create and deliver high-quality education that communicates both the value and workflow of new or enhanced product functionality, both internally and externally.
- Work directly with product and marketing teams to create experimental initiative that allow us to rapidly validate our approaches or understand business constraints.
- Work cross-functionally with RevOps functions (Growth, Sales, CS) to ensure OKR alignment.
- Analyze recordings and conduct customer interviews, in addition to tracking product analytics, in order to deeply understand our customers needs and ideal audiences as we work towards revenue growth.
- Help our business reach its revenue, product adoption, and retention goals.

**Who you are**:

- You’ve shown 1+ years of experience in a marketing, product, or design like role/function.
- You have an aptitude for copywriting and are passionate in creating content that tells a cohesive story.
- You understand what is needed to support sales and CS functions during marketing campaigns.
- You’re highly empathetic and inquisitive, with demonstrated strengths in customer marketing.
- Attention to detail is innate to you. You can see detail and navigate complex initiatives.
- You are results oriented and quick to take action; able to quickly shift from strategy to tactics.
- You’re a strong communicator with demonstrated ability in executing cross-functionally.
- You don’t shy away from interviewing customers or presenting to a group.

**What’s in it for you**:

- **Competitive Compensation**: A competitive annual base salary between the range of $40,000 to $46,000 CAD, commensurate with experience and skill level.
- **Career Growth Opportunity**:The ability to take your consumer-focused Product Marketing career to the next level, supported by Product Marketing and Product leadership that values growth and communication.
- **Hybrid Work Environment**: Enjoy the flexibility of a hybrid work environment with 2 days per week in our office located in downtown Vancouver, and work from home when you need it.
- **Paid Time Off**: We offer a generous paid time off policy as we believe that rest and rejuvenation are key for high performance.
- **Culture Building Initiatives**: Company-wide events hosted by our Culture Committee, as well as regular team events, designed to foster connections between CoPilotteers.

**COVID-19 Considerations**

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