Social Media and Marketing Coordinator

4 days ago

Kitchener, Canada The Food Bank of Waterloo Region Full time

**Social Media and Marketing Coordinator**

Marketing and Communications

Kitchener, Ontario

**Department**: Marketing and Communications

**Employment Type**: Full-time, in-person role

**Minimum Experience**: Intermediate level

Job Purpose

Reporting to the Manager, Marketing and Communications, this position works closely with the Communications Specialist and program/project team leads. The Social Media and Marketing Coordinator is responsible for developing and implementing our social media and marketing strategies to increase our online presence and support our fundraising and development efforts. This includes developing original content and suggesting creative ways to attract donors and promote The Food Bank with a focus on increasing web traffic and engagement.

The short-term focus of this role changes from year-to-year, as priorities of The Food Bank change, and is detailed in the annual work plan.

Responsibilities and Duties

RESPONSIBILITIES AND DUTIES INCLUDE BUT NOT LIMITED TO:
1. Developing and maintaining The Food Bank of Waterloo Region's social media strategy.
- Developing, implementing, and maintaining the day-to-day activities on The Food Bank’s social media channels, including posting content, monitoring online conversations/issues, and engaging with The Food Bank’s communities with a donor centered mindset.
- Engaging with and monitoring user-generated content to build our community and further build The Food Bank’s brand.
- Creating organic and engaging content, sourcing images, and writing compelling captions that build and raise awareness of The Food Bank’s brand and strategic plan priorities.
- Developing and maintaining The Food Bank’s editorial/social media calendar to leverage content to its fullest potential across all appropriate channels.
- Ensuring brand consistency and voice across all social media channels.
- Researching and engaging with online influencers to create a strong network.
- Taking photos, shooting short videos, and editing for social media and promotions.
- Building and maintaining photo and video libraries and keeping these shot lists up to date.
- Producing and executing all digital marketing campaigns for all event and fundraising campaigns, including e-blasts from templates, copywriting, and scheduling.
- Creating and distributing all e-communications (e-newsletters), including building e-newsletters from templates, copywriting, and scheduling.
- Ensuring brand standards, messaging, and style guidelines are adhered to in all digital content and that the content is presented in an appealing and professional manner.
- Entering or updating web content using WordPress’ content management system.
- Sourcing images for our website and e-communications/e-marketing campaigns.
- Ensuring print and digital content is compliant with the _Accessibility for Ontarians with Disabilities Act, 2005_ (AODA) standards.

2. Leading social media coverage for internal and external events.
- Acting as the lead for social media coverage at signature Food Bank events, such as Waffles in the Warehouse, Great Food Sort Challenge, Canstruction, and Empty Bowls.
- Attending significant third-party fundraising events and producing live social media content, including photos and videos.
- Coordinating and uploading content for the digital screen in the Engagement Room.

3. Measuring and analyzing the effectiveness of and identifying opportunities to enhance The Food Bank’s social media strategy and online presence.
- Using measurable Key Performance Indicators (KPIs) and tools to grow our social media channels in support of organization brand, program, advocacy, communications, and fundraising objectives.
- Reporting on platform metrics and social media campaigns.
- Using analytics to support the measurement and analysis of the effectiveness of social media strategy, drawing insights from the data to ensure continuous improvements are made in the delivery of content across all channels.
- Providing regular monitoring and analysis reports for e-communications/e-marketing campaigns to identify trends (i.e., clicks, conversions, unsubscribes, etc.) and make recommendations for improvement.
- Staying up to date with social media platforms and sharing best practices on how to authentically engage with users on social media platforms.
- Proposing creative and innovative ideas to drive online engagement and conversions (i.e., facilitating donations, fundraisers, event registrations, etc.).

4. Collaborating with and supporting members of The Food Bank’s Fundraising/Development, Events, and Marketing and Communications teams, as well as external contacts, on various tasks related to social media.
- Collaborating with The Food Bank’s fundraising/development team to align social media strategies and content with digital fundraising campaigns.
- Providing marketing support for internal and external events and fundraising campaigns.
- Providing back-up support for the Communic

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