Email Marketing

3 weeks ago

Toronto, Canada Ensemble Full time

**Ensemble Travel Group** is a leading travel agency consortium of top-tier agencies throughout the U.S. and Canada that was established in 1968. Acquired by Navigatr Group in June 2022, Ensemble provides members with access to exclusive offers, unique hosted tours, partnerships and superior marketing opportunities with best-in-class suppliers, and proprietary travel platforms such as ADX that offers agents instant commission visibility, one click insurance and more to improve efficiencies and earnings. Ensemble maintains offices in Toronto and New York.

**Key Responsibilities**:

- You will implement the data integration into the CRM platform structure and architecture and ensure the data is segmented effectively for targeted marketing activities.
- You will execute data-driven integrated, multichannel campaigns based on customer behavior, insights, and business targets.
- _Y_ou will implement testing strategies for all CRM aspects to improve effectiveness and efficiency.
- You will also work to ensure the CRM system provides an effective sales funnel by implementing multichannel marketing techniques that will drive customer conversions.
- Configure, develop, and optimize processes, workflows, and functional enhancements to support business goals.
- Direct testing and validation of delivered enhancements and gaining user acceptance of the solution before deployment.
- Troubleshoot issues and develop programs to handle data processing to ensure every lead is processed accurately and in a timely manner.
- Update export file configurations for integrations as needed.
- Enforce configuration and naming standards for campaigns, assets, UTMs, and programs.
- Update and maintain lead lifecycle and lead scoring models.
- Ensure solutions are compliant and meet the privacy and security expectations of our customers and shareholders (GDPR, CASL, etc.)
- Manage a variety of inbound contact lists/segments from other databases/sources.
- Document and communicate configuration changes and standards.
- Provide recommendations for enhancing effectiveness, and improving KPIs such as open and click rates.
- Develop implementation plans for lifecycle, automated, and enhanced personalization using segmentation and predictive modeling.
- Manage database lifecycle within ESPs.

**Qualifications**
- Degree in business, marketing, or a related field.
- Technical expertise and proficiency with Hubspot CRM is required.
- Solid understanding of customer acquisition and retention initiatives.
- Experience with overseeing data integration projects.
- Manage the relationship between campaign expenditure, campaigns, leads touched, opportunities created, pipeline value, and deal value.
- Implementation, analysis, and optimization of lead nurture paths experience.
- Manage list scrubbing, data hygiene, and data enrichment/augmentation programs.
- Excellent interpersonal and communication skills with a customer-oriented attitude.
- A team player with leadership skills and the ability to manage projects end-to-end.

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