Digital Email Marketing Specialist

2 days ago


Toronto, Canada Apex Systems Full time

About Apex Systems

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We are a global IT services provider with a staffing practice that specializes in connecting top talent with leading organizations.

As an Email Developer at Apex Systems, you will have the opportunity to work on a 12-month contract with a possibility of extension for our client, a Big Five bank.

The role is hybrid – 2 days a week in downtown Toronto, with 37.5 hours of work per week.

Job Description

  • Our ideal candidate has experience building email templates in SFMC with 50-200 personalized versions.
  • Daily use of tools like JIRA, Confluence, etc.
  • Daily use of SFMC
  • Familiarity working in teams of Campaign Managers, QAs and Project Managers
  • Full fluency in HTML, CSS, Ampscript

This is an excellent opportunity to lead email design and development across various marketing automation platforms while providing necessary guidance to designers.

To be successful in this role, candidates must be technically driven, accustomed to working in close partnership with Campaign Managers and QA Analysts, and have an in-depth understanding of email marketing solutions and marketing automation platforms.

Responsibilities:

  • Build and develop email marketing templates and content via marketing automation platforms
  • Review campaign requirements and define solutions required to support CRM programs
  • Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email.
  • Apply the best practices in email development, email compliance regulations, and accessibility
  • Set up, test, and launch complex email campaigns with dynamic content
  • Troubleshoot HTML, CSS, and other performance issues

Requirements

  • Fluency in HTML, CSS, Javascript and Ampscript
  • Hands on experience using Campaign Marketing Automation platforms building email templates and content
  • Hands on experience with one or more of the following platforms: Salesforce Marketing Cloud, Pardot, Adobe Campaign, Acoustic Campaign (IBM/Silverpop) Oracle Eloqua
  • Certification in SFMC, Braze, Adobe campaign or similar desired
  • Familiar with dynamic content rules
  • Familiar with working in an Agile environment and using tools including JIRA

Salary

$60,000 - $80,000 per year, depending on experience and qualifications.

About the Role

This is a unique opportunity to join a leading bank and continue your career in the financial domain.

You will be part of a well-organized team and work closely with colleagues who will help you succeed.

About the Benefits

This position offers great opportunities for career growth within the bank.



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