Marketing/digital Marketing Coordinator

2 weeks ago


Strathroy, Canada Bluewater Trailers Full time

**Bluewater Trailers is Hiring a Marketing/Digital Marketing Coordinator to join their team**

Reporting to the Vice President the Marketing/Digital Marketing Coordinator is responsible for helping to expand the reach of Bluewater Trailers Products to more consumers. This is a NEW role for Bluewater Trailers and is an exciting opportunity for an individual who enjoys a diverse portfolio of responsibilities including content creation, brand, social media, project management, and media relations.

The Marketing/Digital Marketing Coordinator can easily plan and execute marketing campaigns to establish connections with stakeholder mandates, create dialogue in the community, or shine the spotlight on ventures within our region.

**Duties**
- Proactively use your local knowledge and connections, and your passion for storytelling to write meaningful and relevant content that prompts followers to authentically engage and share.
- Conceptualize, design, and develop publishing and graphics material in various digital media formats.
- Write key internal and external communication pieces such as presentation materials, remarks, annual report, strategic plan, funder’s reports, etc. with consistent brand and persona.
- Represent Bluewater Trailers at Trade Fairs
- Develop press releases, key messages, quotes, and other editorial materials while managing media and proactively secure press opportunities.
- Analyze social channels and website analytics to optimize readership, measure performance and report on impact.

**Qualifications**
- Undergraduate degree in communications, journalism, marketing, or public relations preferred
- Minimum 2- 4 years’ experience
- Must have excellent writing skills, in-depth knowledge of principles of writing, superior oral skills coupled with active listening and demonstrating professionalism in both presentation and demeanor
- Knowledge of theory and best practice in media relations and public affairs, and of marketing fundamentals, campaigns, and trends
- Acute understanding of social media platforms from content, audience, and technical perspective.
- Dedicated team player who is able to contribute to a vibrant team culture and core values, while prioritizing multiple and changing demands
- Exceptional attention to detail with excellent planning and time management while working independently and with ambiguity
- Highly self-motivated, innovative thinker with a creative flair and passion, and able to work in high-demand atmospheres
- Demonstrated success in building credibility, managing relationships, and proactively collaborating with multiple internal and external stakeholders
- Proficient in Google Analytics and Ads, MailChimp, Adobe Creative Cloud, Canva, WordPress, SalesForce, Slack, MS Office 365, and Eventbrite
- Strong understanding of SEO techniques and best practices
- Active participant on Twitter, LinkedIn, Facebook, and Instagram
- Alignment with Bluewater Trailers mission, vision, and culture

**Salary**: $50,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- On-site parking
- Paid time off

Schedule:

- Monday to Friday
- Weekends as needed

Ability to commute/relocate:

- Strathroy, ON N7G 3H8: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

Expected start date: 2023-07-28



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