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Sales & Marketing Lead
4 months ago
Job No**:LCC1181**
Location**:Corporate, Saskatoon**
Employment Status**:Permanent, Full Time**
Closing Date**:12 Jun 2024 CST ***
**The Organization**:
Since 1955, LutherCare Communities has been a leader in providing programs, services, and housing to residents across Saskatchewan with the highest quality of care and support.
Our Team Members provide caring services to residents and clients throughout Saskatchewan in our Seniors Independent Living Communities, Intermediate Care Homes, Long-Term Care, Group Homes for individuals with intellectual and physical disabilities, and programs like the Seniors Day Program and the Luther Seniors Centre.
LutherCare is proud to offer a wide range of services to meet the needs of all entrusted to our care. These services are fully accredited to meet our commitment to excellence.
**PRIMARY FOCUS**
The Sales & Marketing Lead is a key member of the Marketing & Communications division in LutherCare Communities (LCC), partnering with other divisions to achieve organizational priorities and goals. Reporting to the Director of Marketing & Communications (the Director), the Sales & Marketing Lead supports strategy by executing divisional plans, including cascading, monitoring, reporting, and course correction. The Sales & Marketing Lead demonstrates divisional expertise to enable an innovative and positive working climate in a resident-first culture. The Sales & Marketing Lead works within the division and cross-functionally to support operations in the organization.
**KEY ACCOUNTABILITIES**
- **Division Support**
- Contribute to developing the strategic direction for the division by influencing and advising on current and emerging issues and trends.
- Contribute to initiatives, strategies, and methods to effectively and efficiently support and achieve the division’s operational plans that align to the strategic plan and LCC’s priorities and directives.
**2. Stakeholder Relationship Management**
- Build and maintain effective internal relationships, partnerships and alliances that support strong engagement and cross-functional management throughout the organization
- Build, foster, and maintain effective external & Internal relationships and partnerships.
**3. Position Functions**
- Support quality improvement, performance measurement and standard work for the division
- Support and encourage the process of meeting required standards for licensing and accreditation
- Support the Director to develop, implement and execute LCC marketing strategies
- Manage sales strategies in consultation with the Director
- Develop, implement, and manage sales programs and material in LCC sites
- Follow procedure manual for Rental of Suites in LCC Housing
- Schedule and provide tours (booked and walk-in)
- Meet with potential residents (individual or group tours) providing general information on the site, site tour, and explain other services available
- Ensure potential residents are aware of the team approach to service and the supports they would have at the site
- Utilize customer relationship management software to create and maintain a structured, systematic, effective and efficient system for tracking and managing all sales inquiries and referrals (if applicable)
- Collaborate with the Tenant Services Coordinator and/or Advocate Services Coordinator to ensure the prospective resident will be able to function independently in a rented suite
- Oversee leasing by following applicable policy and procedures
- Manage paperwork of the leasing transaction prior to sign-off by Housing Manager
- Engage with prospective residents from initial inquiry through to move in, ensuring that exceptional customer service is delivered at all stages
**4. Analysis and Use of Information**
- Strategically position ideas to resolve complex problems, to influence audiences, institute culture shifts, and design approaches to various communications strategies
- Champion LCC’s visual identity guidelines and brand
- Maintain brand and visual identity development and compliance
- Collect, analyze and trend metrics for the Director
- Review quality monitoring metrics for the use in efficiency and effectiveness of process improvement
**5. Reporting**
- Prepare reports to the Director using qualitative and quantitative data
- Apprise the Director of portfolio and province-wide operations, developments, and initiatives
- Prepare and deliver reports to ELT, OLT, and management teams in support of a cross-functional team
- Prepare material for presentation to the ELT, internal committees, and external partners including federal and provincial government agencies
***Qualificatons**Education**:
- Bachelor’s or master’s degree in a related field, equivalent combination of education and experience
- **Experience**:
- 3+ years working in Sales
- Experience developing and integrating a multi-media marketing and sales campaign is an asset
- Experience in a multi-stakeholder environment with multiple loca
