Strategic Insights Manager

6 months ago

Toronto, Canada CI Financial Full time

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

The Strategic Insights Manager will report to the Digital Experience Director, taking the lead on planning, measuring, and reporting on CI Financials’ key initiatives across all lines of businesses. This includes supporting Marketing tactics by ensuring proper tagging, tracking, and reporting are in place.

This role will require strong understanding of digital channels and data analysis best practices.

WHAT YOU WILL DO

Analytics
- Lead digital analytics initiatives across all business units within CI.
- Build a roadmap for digital analytics insights evolution and top priorities.
- Create executive summaries and specialized reports/dashboards for all lines of business.
- Ability to work with 3rd party vendors to evaluate & enhance reports and dashboards.
- Ensure campaign tags are operational and all data is accurate and complete.
- Identify gaps in measurements and provide solutions to resolve.

Insights
- Lead data-driven analysis aimed at connecting digital results with business objectives.
- Provide analytical recommendations through data analysis to support stakeholder decisions-making (including, but not limited to test and learn strategies to improve key performance metrics).
- Identify traffic growth and optimization opportunities for content and product-based metrics.
- Connect results across digital channels to provide a holistic reporting.

WHAT YOU WILL BRING

Education & Experience Requirements
- Minimum 5 years of experience in a digital analytics role and post-secondary education degree in Business, Digital Strategy, Marketing or Technology preferred.
- Ability to review data points and draw conclusions that align to business objectives/strategy.
- Create documents and present analytics findings to partners, stakeholders, and leadership.
- Experience with web analytics using data visualization tools.
- Experience with Adobe Analytics and/or Google Analytics

Desired Knowledge, Skills, and Abilities
- Knowledge_
- An excellent command of analytics platforms such as Adobe/Google Analytics to implement marketing strategies and tactics.
- Financial industry including asset and/or wealth management.
- Digital and social media landscape and relevance to financial services.
- Experience in concept generation, ideation and brainstorming of marketing campaigns.
- Skills_
- Strong analytical skills, enjoy working with numbers and analyzing data.
- A close eye for detail with the ability to see how details fit into the larger picture.
- Excellent decision-making, judgment, and common sense.
- Excellent written and verbal communication skills.
- Comfortable leading presentations.
- Abilities_
- Experience pulling metrics on large websites with publishing systems.
- Ability to identify trends and provide strategic recommendations using analytical and quantitative problem-solving.
- Demonstrates an ability to multi-task and meet a variety of deadlines.
- Remain professional and positive with all stakeholders in a highly responsive manner.
- Flexible and adaptable in a fast-paced environment.
- Proactive and in suggesting new and meaningful alternatives to current practices and programs.
- Embodies the organization’s culture and values

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.

WHAT WE OFFER- Modern HQ location within walking distance from Union Station- Flexible & Hybrid Work Program- Equipment Purchase Program- Training Reimbursement- Paid Professional Designations- Employee Share Purchase Program (ESPP)- Corporate Discount Program- Enhanced group benefits- Parental Leave Top-up program- Fitness membership discounts- Volunteer paid Days- Complimentary vending machines

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