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Marketing Operations Manager

4 months ago

Lasalle, Canada Logix Its Inc. Full time

**Marketing Operations Manager - Maternity Leave Replacement Contract**

Logix ITS is an umbrella group of companies that creates innovative technology and solutions to help solve everyday safety and parking challenges. We’re passionate about preventing speeding, saving lives, and simplifying the parking experience. Since 1995, we have become a leading manufacturer of traffic calming, parking guidance technology, and traffic safety data software. We have offices in the US, Canada, Mexico, and India.

At Logix ITS, we help improve the well-being of millions of people driving on roads and parking in lots around the world. Our passion for improving wellbeing naturally extends to the lives of every one of our employees as we help them invest in themselves, their knowledge, and their abilities.

We are looking for a detail-oriented and experienced **Marketing Operations Manager** to work full-time on a contract as a **maternity leave replacement**, based in our Montreal, Quebec office.

**You will be responsible for the following**:

- Marketing Analytics and Reporting:

- Manage demand generation full funnel performance.
- Produce monthly and quarterly reports for executive review.
- Create and maintain dashboards and BI presentations.
- Report on KPI’s, including MQLs, SQLs, pipeline, and realized revenue.
- Develop CRM and HubSpot dashboards to streamline operations for marketing, business development, and sales.
- Marketing System Management:

- Collaboration with sales analytics and IT teams to define and optimize processes for marketing workflow.
- Make recommendations for system integration and efficiency.
- Own operational tasks with Dynamics CRM and HubSpot Marketing Software.
- Maintain and supervise lead automation and response time.
- Provide feedback on process improvement.
- PPC and SEO:

- Oversee all PPC accounts and campaigns.
- Ensure optimized performance and efficiency.
- Lead monthly SEO and PPC reviews and coordinate with content and web teams.
- Data Management:

- Work with the data coordinator for streamlined list building.
- Ensure efficiency and accuracy to serve marketing, business development, and sales needs.
- Programmatic Marketing Projects:

- Lead the marketing team in executing programmatic projects.
- Coordinate efforts with content creators, designers, list builders, and marketing coordinators.
- Ensure successful delivery of all programmatic projects.
- Cross Funnel Collaboration:

- Collaborate with SDR and sales teams on campaign and newsletter follow-up.
- Attend meetings to track follow-up performance.
- Forecasting, Budgeting, and Strategic Planning:

- Assist VP Demand Generation in creating cost and ROI models.
- Support annual planning cycles, including prior year analysis and pipeline planning.
- Contribute to hiring plans and other key tasks.
- CERP and SaaS Operation:

- Oversee Customer Expansion and Retention Plan (CERP) operations.
- Work with Director of SaaS on reporting aspects of SaaS programs.
- People Management:

- Oversee and guide a dynamic team of Marketing Coordinators and Data Coordinators in the effective implantation of marketing initiatives.
- Conduct coaching and training sessions for new marketing team members, ensuring proficiency in essential marketing skills and tools.

**Qualifications**:

- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in marketing operations management and people management.
- Strong analytical and reporting skills.
- Proficiency in Dynamics CRM and HubSpot marketing software.
- Excellent communication and leadership abilities.

Logix ITS is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, sex, age, national origin, or disability.

**Gestionnaire des Opérations Marketing - Contrat de Remplacement de Congé Maternité**

Logix ITS est un groupe parapluie de sociétés qui crée des technologies et des solutions innovantes pour aider à résoudre les défis quotidiens de sécurité et de stationnement. Nous sommes passionnés par la prévention des excès de vitesse, la sauvegarde des vies et la simplification de l'expérience de stationnement. Depuis 1995, nous sommes devenus un fabricant leader de dispositifs de ralentissement du trafic, de technologie de guidage de stationnement et de logiciels de données sur la sécurité routière. Nous avons des bureaux aux États-Unis, au Canada, au Mexique et en Inde.

Chez Logix ITS, nous contribuons à améliorer le bien-être de millions de personnes qui conduisent sur les routes et stationnent dans des parkings à travers le monde. Notre passion pour l'amélioration du bien-être s'étend naturellement à la vie de chacun de nos employés alors que nous les aidons à investir en eux-mêmes, dans leurs connaissances et dans leurs compétences.

Nous recherchons une **Gestionnaire des Opérations Marketing** expérimenté et axé sur les détails pour travailler à temps plein dans le cadre d'u