Digital Marketing Expert

7 months ago

Toronto, Canada Webware.io Full time

We are seeking a highly skilled and experienced Digital Marketing Expert to join our team at Webware.io. As a leading provider of all-in-one digital marketing solutions for service-based small business owners, we are committed to helping our clients grow their businesses by leveraging the power of digital marketing. Your role will be instrumental in driving demand generation for Webware, creating effective campaigns, developing engaging content, and optimizing websites to attract new customers and increase repeat business.

**Responsibilities**:
Website Optimization: Optimize client websites for search engines (SEO) to improve visibility, user experience, and lead generation.

Demand Generation: Implement strategies to generate leads and drive conversions, leveraging techniques such as lead nurturing, lead scoring, and marketing automation.

Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns and recommend improvements based on data-driven insights.

Conversion Rate Optimization: Continuously optimize landing pages, forms, and conversion funnels to improve conversion rates and maximize ROI.

Marketing Technology Management: Proficiently utilize marketing tools and platforms such as HubSpot, Google Ads, Facebook Ads Manager, and other relevant software to execute marketing initiatives effectively.

Stay Updated: Keep up-to-date with the latest trends, best practices, and innovations in digital marketing, and proactively suggest new ideas and strategies to drive results.

**Qualifications**:
Minimum of a Bachelor’s Degree in Marketing or similar field

Minimum of 2 years of experience as a Digital Marketing Specialist or similar role

Experience with digital marketing automation software

Experience with Google Ads and Google Analytics

Knowledge of web publishing

Proficiency with SEO tools

Superb verbal and written communication skills

Strong interpersonal skills

Strong problem-solving skills

Ability to work well in a team environment

Strong time management skills

Excellent multitasking skills

Strong analytical skills

Highly developed attention to detail

Ability to work in a fast-paced environment

Ability to prioritize tasks and meet deadlines

HubSpot Expertise: Proficiency in using HubSpot marketing automation platform, including creating and managing campaigns, workflows, lead scoring, and reporting.

Google Ads and Facebook Ads Manager: Demonstrated experience in setting up and optimizing campaigns on Google Ads and Facebook Ads Manager, including audience targeting, ad creation, and performance analysis.

Analytical Mindset: Proficient in data analysis, tracking, and reporting using tools like Google Analytics, Google Data Studio, and other relevant analytics platforms.

Creativity and Copywriting Skills: Strong ability to develop creative and engaging content that aligns with brand voice and effectively communicates key messages.

Strong Communication: Excellent verbal and written communication skills, with the ability to clearly articulate complex concepts and ideas.

Result-Oriented: Proven track record of driving successful digital marketing campaigns, achieving measurable results, and meeting or exceeding targets.

Work Location: In person

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